St. Louis Media Training

Know What to Say. Be Prepared to Say It.

A media interview can build credibility and visibility, or create problems when a spokesperson isn’t prepared.

Chemistry PR & Multimedia provides media training in St. Louis and nationwide, preparing executives, organizational leaders and subject-matter experts to communicate clearly, confidently and consistently when speaking with reporters.

Our approach combines Message Mapping, realistic interview practice and on-camera coaching so participants don’t simply learn interview techniques. They learn how to deliver the messages that matter.

Great Media Training Starts With the Message

Before someone practices answering questions, they need to know what they want the audience to remember.

That’s why Chemistry’s media training can begin with our signature Message Mapping Strategy Session.

Together, we establish your core message, supporting points, proof and stories. That framework becomes the foundation participants use throughout their training.

First, know what to say. Then practice saying it under pressure.

Realistic On-Camera Media Training

Chemistry creates realistic interview situations designed around your organization, industry and potential issues.

Training can include:

• Message Mapping & Message Development
• On-Camera Interview Practice
• TV, Print, Radio & Digital Media Preparation
• Difficult & Unexpected Questions
• Bridging Back to Key Messages
• Body Language & Delivery Coaching
• Crisis Interview Scenarios
• Recorded Playback & Critique

Participants conduct realistic interviews, watch their performance and receive direct feedback on both what they said and how they said it.

Prepare for the Questions You Hope They Don’t Ask

The most valuable media training often happens when the questions become difficult.

Chemistry prepares participants for challenging questions and teaches them how to respond without becoming defensive, speculating or losing control of the interview.

The goal isn’t to memorize answers.

It’s to listen, respond and return naturally to the messages that matter.

Media Training for Leaders & Spokespeople

Chemistry provides customized media training for:

Executives • Organizational Leaders • Association Leaders • Nonprofit Executives • Subject-Matter Experts • Board Members • Designated Spokespeople

Training can be conducted individually or with leadership teams at Chemistry’s St. Louis video studio, at your location or as part of a larger communications or crisis-preparedness engagement.

Message Mapping + Media Training

Most media training focuses on how to answer questions.

Chemistry starts one step earlier by making sure your organization knows what it needs to communicate.

Together, Message Mapping and Media Training give your organization:

A clear, consistent message.
People prepared to deliver it.

Preparing for an Important Interview?

Don’t wait until the camera is rolling to find out whether your spokesperson is ready.

Let’s prepare your team.

Request a Media Training Session | 314-391-8690