Blog
The hype around AI means a lot of things in the current communications environment, but it clearly does not lead to a blank check. We discovered this over the past week as the hottest attraction in artificial intelligence less than six months ago became the latest casualty. The Sora video creation platform may have been […]
What to ask before hiring a PR agency is one of the most important strategic questions leadership teams should consider before signing any agreement. Hiring a public relations agency is not a small decision. You are not buying a vendor. You are selecting a strategic partner who will influence how your organization is perceived by […]
News Releases Start with a Great Hook It is the single sentence that will almost certainly make or break your release: the hook. We all stress over it. (If you are not stressing over it you should be!) It is the function of finding that single line that will get a busy journalist to keep […]
We all want to get our clients’ stories covered by the news media, and the key often lies in building relationships with journalists. For starters, a quick question for you: How many relationships have you built over email? Even If you’re a part of an older generation and you’ve most likely become accustomed to consistently […]
As an agency owner, one of the most common questions I’m asked is pretty direct, “How much does it cost to hire a PR agency?” The honest answer is that it depends on your goals, your level of desired exposure, and how aggressively you want to grow your brand, membership or organization. Public relations is […]
One of the most common conversations we have with new clients centers around timing and expectations. They always want to know how long it takes for public relations to work. It is one of the most honest and important questions leaders ask when they start investing in public relations. Expectations matter, and outcomes are not […]
If you are looking to take significant steps into AI usage, listening to teens (and 20-somethings) may be your best AI entry strategy. Learning the tools and processes are one thing. Foreseeing the pitfalls and saving time avoiding them are quite another. The fact is the young person between the ages of 15 and 25 […]
It is a fascinating legal and ethical question: if someone on TikTok writes an unsolicited jingle for a company, who owns the brand voice? If you’ve spent any time on TikTok lately, you’ve heard them, the unofficial jingles. Catchy, clever songs created by everyday users for brands that never asked for them… yet undeniably benefited […]
To the companies attempting to develop data centers around the country (or at least in Metro St. Louis): The lack of public relations work on your own behalf is astonishing and likely costing you a fortune. I am not an expert on the pros and cons of the data centers popping up all over the […]
How to get media coverage is one of the most common questions I hear from CEOs, marketing directors, and nonprofit leaders who want to grow visibility and credibility for their organizations. If you have ever said, “We need more press,” you are not alone. Media coverage builds visibility. Visibility builds credibility. Credibility builds trust. And trust […]