Blog
The single most useful thing a St. Louis company can do about a crisis is build a plan before one happens. The plan is not just paperwork. It is a set of decisions made in advance (who speaks, what we say first, how fast we can produce a response) so you are not making them […]
In an atmosphere dominated by what is “hot” in social media or elsewhere online, it’s easy to believe that one viral post is all it takes to transform a business. While viral content can generate a surge of attention, it rarely creates lasting relationships with customers on its own. Sustainable growth comes from consistently showing […]
Disruption. It’s one of the most popular words in business, and even society right now. It is interesting that this word, which at one time was far more regularly used in a negative context, has now become the ultimate complement for a business or even an industry. In many cases we are “disrupting” with a […]
“AI Business Operating System” is not a phrase I expected to be using a few weeks ago when referencing what will revolutionize my operations at my Public Relations Agency. I’m a PR guy. I own a communications, marketing, advertising and video production firm in St. Louis. I’ve spent my career helping companies clarify their message, […]
It seems that how news is gathered and disseminated, as well as the platforms being used are barely recognizable compared to just twenty years ago. Same goes for the people gathering it. If you flip on your favorite local news station, open a newspaper, or go to one of their websites or social platforms you […]
If you’re looking to get the best return on investment out of your organization’s video content while maximizing its impact and reach, the best path you can take is to make it adaptable to multiple platforms. Paying a video production company for an ad that works really well on TV, but doesn’t have the same […]
The Reality: It’s Both If one thing is becoming clear, AI is not a zero-sum game. You don’t have to be on a “side” when it comes to this new technology. In fact, being thoroughly excited and scared to death at the same time is probably intuitive, and even smart. One day last week was […]
“Mizzou ends funding for minority student groups. ‘We are not done,’ groups vow” This was the headline in the St. Louis Post-Dispatch one recent morning. It reflects the nearly impossible situation many academic institutions are in when it comes to government DEI directives, relationships with families and students, and broader public perception. This post is […]
Thought leadership videos have quickly become one of the most powerful tools CEOs and other executives can use to build authority, establish trust, and shape public perception of their organizations. In a world where attention spans are shrinking and audiences increasingly expect direct communication from leadership, video allows executives to connect with stakeholders in ways […]
A recent perusal through my Facebook feed was even more infuriating than usual, and made me wonder, when will the accuracy backlash begin? Here’s what I’m talking about: I was scrolling along and saw a startling headline on what I have always considered a credible local news source. It read, “Student dies after shooting herself […]