Blog
“AI Business Operating System” is not a phrase I expected to be using a few weeks ago when referencing what will revolutionize my operations at my Public Relations Agency. I’m a PR guy. I own a communications, marketing, advertising and video production firm in St. Louis. I’ve spent my career helping companies clarify their message, […]
It seems that how news is gathered and disseminated, as well as the platforms being used are barely recognizable compared to just twenty years ago. Same goes for the people gathering it. If you flip on your favorite local news station, open a newspaper, or go to one of their websites or social platforms you […]
If you’re looking to get the best return on investment out of your organization’s video content while maximizing its impact and reach, the best path you can take is to make it adaptable to multiple platforms. Paying a video production company for an ad that works really well on TV, but doesn’t have the same […]
The Reality: It’s Both If one thing is becoming clear, AI is not a zero-sum game. You don’t have to be on a “side” when it comes to this new technology. In fact, being thoroughly excited and scared to death at the same time is probably intuitive, and even smart. One day last week was […]
“Mizzou ends funding for minority student groups. ‘We are not done,’ groups vow” This was the headline in the St. Louis Post-Dispatch one recent morning. It reflects the nearly impossible situation many academic institutions are in when it comes to government DEI directives, relationships with families and students, and broader public perception. This post is […]
Thought leadership videos have quickly become one of the most powerful tools CEOs and other executives can use to build authority, establish trust, and shape public perception of their organizations. In a world where attention spans are shrinking and audiences increasingly expect direct communication from leadership, video allows executives to connect with stakeholders in ways […]
A recent perusal through my Facebook feed was even more infuriating than usual, and made me wonder, when will the accuracy backlash begin? Here’s what I’m talking about: I was scrolling along and saw a startling headline on what I have always considered a credible local news source. It read, “Student dies after shooting herself […]
A crisis communications plan is something most leaders think about only after something has already gone wrong. However, I hear the following question frequently, “Do we really need a crisis plan before something actually happens?” My answer is always the same. And, if you are asking the question, you probably already know the answer. The answer is […]
LinkedIn is starting to feel… different. It’s falling into an Instagram-ification that definitely means something for current LinkedIn brands. It’s not changingin a dramatic way, but in a slow shift you notice mid-scroll. The posts look different. The tone feels different. Sometimes, it’s hard to tell whether you’re on LinkedIn or another social media platform […]
Welcome to the blog you probably don’t want to be reading. If you are researching how to repair business reputation, something has likely gone wrong and already disrupted the reputation you worked hard to build. Maybe it was a negative media story. Maybe a customer complaint gained traction online. Maybe an internal issue became public […]