Crisis and Communications

Message Mapping Strategy Session

Get Everyone Saying the Same Thing, the Same Way.

What does your organization do? Why does it matter? What should people remember about you?

If your leadership team answers those questions differently, you have a messaging problem.

Chemistry PR & Multimedia’s signature Message Mapping Strategy Session helps companies, associations and mission-driven organizations develop clear, concise and consistent messaging that becomes the foundation for how they communicate.

What Is Message Mapping?

A Message Map is a simple communications framework that defines what your organization needs to say and the proof and stories that support it.

At the center is your Home Base, the single most important message you want your audience to understand and remember.

Supporting that Home Base are your key messages, Positive Proof Points, examples, facts and stories that give your message credibility.

The result is a practical communications tool your people can actually use.

The Chemistry Message Mapping Process

Chemistry facilitates an inquisitive, collaborative strategy session with the leaders, spokespeople and subject-matter experts who know your organization best.

Together, we work through:

1. Audience
Who are we trying to reach and what matters to them?

2. Home Base
What is the single most important thing we want them to understand and remember?

3. Key Messages
What supporting ideas reinforce that Home Base?

4. Positive Proof Points
What facts, examples, results and stories prove what we’re saying?

5. Difficult Questions
What are the questions we need to be prepared to answer?

6. The Message Map
Chemistry turns the discussion into a clear, usable messaging framework that becomes your organization’s communications foundation.

One Message Map. Many Uses.

Your Message Map shouldn’t sit in a folder.

It can guide:

Public Relations & Media Interviews • Executive Communications • Media Training • Video Production • Crisis Communications • Presentations • Thought Leadership • Sales & Business Development • Internal Communications

The words may change depending on the audience or situation. The core message stays consistent.

Why Chemistry Starts With Messaging

Before you pitch a reporter, produce a video, prepare an executive for an interview or launch a communications campaign, you need to know what you’re trying to say.

That’s why Message Mapping is the starting point for many Chemistry engagements.

Our senior communications professionals help your team move beyond jargon, competing ideas and lengthy explanations to identify the messages people can understand, remember and repeat.

Clear messaging makes everything that follows stronger.

Your Message Should Evolve With Your Organization

A Message Map isn’t something you create once and forget.

New leadership, new services, changing markets, difficult issues and new opportunities can all change what your organization needs to communicate.

Chemistry helps organizations use, test and refine their Message Maps so they remain relevant across communications, media training, video and crisis preparedness.