At Chemistry PR & Multimedia, we believe great storytelling begins with trust. And trust can only be earned when integrity guides every decision, every recommendation, and every campaign we deliver.
That’s why the Public Relations Society of America has designated September as Ethics Month. It’s more than just a reminder for our industry, it’s a reinforcement of the morals, values and expectations that we, as PR practitioners, strive to live by every day. When organizations evaluate which PR, marketing, or video production firm to partner with, ethics should be a non-negotiable factor. And those that abide by the PRSA Code of Ethics should be considered at the top of the list.
Transparency Builds Stronger Partnerships
We’ve all heard the stories of agencies that promise the moon but don’t deliver. Or worse, hide critical information from clients or the public. At Chemistry PR & Multimedia, we practice transparency from the first proposal to the final report. Our rate sheets, time-and-materials approach, and commitment to rolling unused funds forward are designed so clients always know how their investment is working for them.
Ethical Storytelling Protects Reputations
The work we do isn’t just about generating headlines or producing polished videos. it’s about telling stories that move people. An unethical shortcut can damage a client’s credibility overnight and, thus, our credibility. We safeguard reputations by ensuring every message, every pitch, and every creative asset is accurate, authentic, and aligned with our clients’ values.
Accountability Creates Long-Term Success
Accountability is one of our core values. We don’t just celebrate wins; we own mistakes, adjust quickly, and keep clients informed every step of the way. For us, ethics isn’t just a checkbox. Ethics is a daily practice that builds loyalty, confidence, and long-term partnerships.
Why Clients Choose Chemistry
Clients who partner with Chemistry PR & Multimedia know they’re gaining more than just a PR or production team. They’re gaining a trusted ally who will:
- Represent their brand with honesty and integrity.
- Provide transparent reporting and budget accountability.
- Tell their story with purpose, accuracy, and heart.
- Serve as an extension of their team, protecting their reputation at every turn.
As PRSA Ethics Month reminds us, ethical communications are never optional… They are essential. At Chemistry, ethics are not just part of our culture, they are the foundation of everything we do.
Because when you choose a PR agency, you’re not just choosing a vendor, you’re choosing a partner who represents your voice to the world. And that’s a responsibility we take very seriously.
