Name any topic you can think of, and you’ll likely find a podcast devoted to it. Covering subjects from business to Barbie dolls to sports to politics to craft beer, podcasts have become a vital, even disruptive piece of the marketing puzzle, even playing a supportive/disruptive role in our elections.
More and more of us tune in regularly to listen. SUBHAM SINGH of Traydstream predicts in 2025, 584.1 million people will tune into podcasts. In 2026, that number will likely jump to 935 million listeners. (Singh, eMarketer). Wouldn’t you like to attract even a fraction of those millions to hear your business story? You can.
Professionals have now turned to podcasts to boost their businesses. For instance, a podcast devoted to educating listeners about an important health care issue could help doctors and other healthcare professionals by driving patients to seek care … or … help them take preventative measures … or … provide laypeople with the tools to recognize whether someone in their circle has a medical issue.
Podcasts offer flexibility, with no one right way to configure your content.
- Want to launch or sell your product or service? Start a podcast.
- Want to educate your employees or members? Start a podcast.
- Want to discuss industry trends or traps and ponder the future of your sector? Use a podcast.
- Need to correct a misconception? Do it with a podcast.
You can use a podcast in so many different ways. It qualifies as a tool that can create a path to success in nearly any industry.
For example, the Missouri Forest Products Association uses its “Real Wood Matters” podcast to feature professionals from across the forest-products industry, talking about the latest industry trends and pressing concerns – tariffs, fake wood look-alikes, eco-friendly design. The podcast provides a great platform for association members to become more educated about their line of work, while informing the broader public about the work these professionals do.
- Did you know, according to Forbes, loggers and lumber professionals tackle “the most dangerous job in America”? It’s true. How might that impact the insurance industry, the bankers, the truckers, the manufacturers and everyone else along the supply chain?
The “Real Wood Matters” podcast shares all kinds of important tips on how to stay safe while working in the forest while also educating and encouraging the general public to Choose Wood and to appreciate the wood flooring, finishes and furniture they encounter every day.
A podcast, itself, offers one way to amplify your marketing messages, but you can monetize your podcast even more. Negotiate sponsorships. Sell merchandise. Recruit celebrity endorsements. Participate in affiliated marketing, which will allow your business network to expand. Sell ads on your podcast to increase revenue, or market your own products and platforms, once again capitalizing on the benefits of this fast-growing medium.
If you find the idea of launching a podcast daunting, consider partnering with media professionals who can help you create one. They’ll help you find the voice and style that captures your story best and reaps the most rewards. They’ll provide the equipment and production expertise you need to create and promote high-quality broadcasts.
Chemistry PR & Multimedia works with organizations that want to look better, sound smarter and reach a wider audience, so they can blow the doors off every goal they set.
To do that, Chemistry offers a state-of-the-art podcasting studio with top-of-the-line recording and editing services. For more information about our innovative podcasting services, contact KELLY STANDING by emailing kelly@chemistrymultimedia.com
