If you run any type of association, your challenges are far different than most businesses. You have far more stakeholders, in some cases hundreds of them, all of whom need to feel heard. And that is before you even begin your outward facing work!

At Chemistry, we have years of experience working in the association environment. Our agency’s work with the Missouri Forest Products Association (MFPA), largely running their Hardwood Promotion Program, has been nationally recognized in the industry for its effectiveness in promoting wood products around the nation and even the world.

The Executive Director of MFPA, Brian Brookshire, has praised the work of Chemistry to his peers, and to the highest levels of state government. “The impact that the Hardwood Promotion Program has had on educating, advocating, and promoting forest products in Missouri has been massive, he wrote to Missouri Governor Mike Kehoe. “Through MFPA’s leadership and partnering with Chemistry, the Missouri program is the envy of the industry in the United States.”

One of the Association’s largest and most influential members, Darwin Murray, President of McClain Forest Products, put it this way in a letter to the Missouri Governor’s office:

“McClain Forest Products has greatly benefitted from the Hardwood Promotion Program and sincerely hopes that the program can continue. I have personally witnessed the dedication of Executive Director Brian Brookshire and his partnership with Chemistry Public Relations and Multimedia to the Hardwood industry. Their team filmed a promotional video at our Springfield facility that we have sent to our lumber distributors, and it has undoubtedly made a significant difference to our company.”

So what can we provide?

• A message mapping strategy that will start the process of getting an association and its members “rowing in the same direction” when it comes to how they talk about what they do. This will be the foundation for all our work on your behalf.
• Branding. Out of that message mapping strategy, we will develop a branding kit containing both a message and a look that will streamline much of what your association does almost overnight.
• A social media review and reset that will overhaul your current channels and begin the process of better engaging with both your members and your target audience. (MFPA’s views were up more than 9000% over a two year period!)
• Video content that informs, entertains, and engages. 80% of the information that travels across the internet is video. It is how people communicate today. We have the resources to give you everything from social media clips to commercials to longer form videos that will meet or exceed the most stringent professional standards.
• Thought leadership. From beautifully shot video podcasts recorded in our St. Louis studios (or elsewhere if that’s what you need) to effective media outreach in the places that matter to your association, Chemistry will leverage your position as an expert in your field and make your association the place people go when they want information about the industry. This will help grow both outside awareness and the appreciation of your members for the work being done.
• Membership recruitment. We will help harness everything above to assist your association in recruiting new members by demonstrating the value they are receiving by being a part of what you do every day.
• Trade show assistance. Chemistry will help design, build, and staff your booth at any trade show you feel will help improve your brand. We can assist in identifying the places where you will get the most “bang for your buck” when it comes to outreach in convention spaces.