11 Dec 18

Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

Posted in Guest Blogs · Public Relations by at 10:12 No Comments on Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish or offensive in some countries in Europe, as journalistic practices can vary significantly […]

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27 Nov 18

CEO Media Interview Mistake #3

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:11 No Comments on CEO Media Interview Mistake #3

Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN)  ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that […]

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13 Nov 18

CEO Interview Mistake #2

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:11 No Comments on CEO Interview Mistake #2

Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]

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30 Oct 18

CEO Media Interview Mistake #1

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:10 No Comments on CEO Media Interview Mistake #1

Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

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10 Sep 18

Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Posted in Branding Strategies · Guest Blogs · Public Relations by at 09:09 No Comments on Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet

Note from the Chemistry PR and Multimedia founder and managing consultant, Chris Kuban: There are a number of professionals in the PR industry I am honored to tip my hat to. Jim Bianchi is one of those professionals. He is respected in the communication field and in his community. I am honored to invite him […]

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