December 11, 2018 Will the Journalist Let Us Review the Article or CEO Quotes Before Publication? In the United States, PR professionals often cringe when they hear their CEO ask... Read More
November 27, 2018 CEO Media Interview Mistake #3 Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least... Read More
November 13, 2018 CEO Interview Mistake #2 Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT... Read More
October 30, 2018 CEO Media Interview Mistake #1 Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists... Read More
September 10, 2018 Let’s Rock This Boat! Marketing Lessons From Jimmy Buffet Note from the Chemistry PR and Multimedia founder and managing consultant, Chris Kuban: There... Read More