Focus Groups

02 Jun 17

Lessons from the Perfect Pitch Panel

Posted in Events · Focus Groups · Media · Personal Story · Pitching Media · Social Media · Strategies · Testimonials by at 10:06 No Comments on Lessons from the Perfect Pitch Panel

On May 17, PRSA St. Louis hosted a panel of media practitioners and experts on “The Perfect Pitch” – how to pitch a story to the news media. Emceed by Chris Kuban, founder of and managing consultant at Chemistry PR & Multimedia, the panel included Jennifer Feldman, content producer at CNN’s New York City bureau; […]

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15 Dec 16

Use Focus Groups for Branding Strategies!

Posted in Branding Strategies · Focus Groups · Media · Strategies by at 10:12 No Comments on Use Focus Groups for Branding Strategies!

To reduce risk and keep your organization, brand and image relevant in the eye of the public, you must actively use focus groups as a communication tool to assist in improving your branding strategies and decision-making process. All this leads to the reasons focus groups are not just important to branding efforts, they are necessary. As […]

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