Chris Kuban
Founder and CEO
Chris Kuban is a St. Louis public relations and strategic communications executive and the Founder & CEO of Chemistry PR & Multimedia. With decades of experience in PR, media relations, crisis communications, Message Mapping and multimedia storytelling, Chris helps companies, associations and mission-driven organizations communicate with greater clarity, confidence and impact.
Chris founded Chemistry in St. Louis in 2009 with a belief that organizations deserve direct access to experienced communications professionals. Today, he leads Chemistry’s senior-level team while working directly with clients on communications strategy, Message Mapping, crisis and reputation management, media training and high-stakes communications.
Communications Experience
Chris’s career spans public relations, journalism, strategic communications, political communications and business leadership. That experience gives him a practical understanding of how organizations communicate when the stakes are high, whether they are trying to build awareness, navigate change, manage a crisis or prepare executives to face the media.
His approach starts with clear messaging. As a facilitator of Chemistry’s signature Message Mapping Strategy Sessions, Chris works with leadership teams to turn complex ideas and differing perspectives into clear, concise and repeatable communications.
Leadership & Industry Involvement
Chris has held leadership roles within the St. Louis communications and business communities, including serving as President of PRSA St. Louis and involvement with PRSA Counselors Academy and Entrepreneurs’ Organization (EO) St. Louis.
In 2024, Chris expanded Chemistry’s national capabilities through the acquisition of USPR Network, an alliance of independent public relations agencies across the United States.
He is also actively involved in the St. Louis community through business, professional and nonprofit organizations.
Good Chemistry Starts With Relationships
Chris believes the best communications work happens when you understand the organization behind the story. That philosophy has shaped Chemistry’s boutique, senior-led approach and its focus on becoming deeply engaged in each client’s goals, challenges and opportunities.