Prepare Before the Crisis Becomes the Story.

The worst time to develop a crisis communications strategy is after the crisis begins.

Chemistry PR & Multimedia helps companies, associations and mission-driven organizations develop crisis communications plans that establish how to respond, who should communicate and what needs to happen when the unexpected occurs.

Based in St. Louis with national capabilities, our senior-level team helps organizations prepare before reputations are at risk.

Be Ready Before Something Goes Wrong

A strong crisis communications plan gives leadership a framework for making faster, more confident decisions under pressure.

Chemistry can help your organization prepare for:

• Media inquiries and negative coverage
• Accidents and operational incidents
• Employee or leadership issues
• Litigation and legal matters
• Cybersecurity and data incidents
• Customer or community concerns
• Social media controversies
• Unexpected events affecting reputation

What’s in a Crisis Communications Plan?

Every organization is different. Chemistry develops plans around your actual risks, people and communications needs.

Planning can include:

Crisis Team & Response Protocols
Establish responsibilities, decision-making processes and communications procedures.

Crisis Message Mapping
Develop clear core messages, supporting points and responses to difficult questions.

Holding Statements & Communications Templates
Prepare adaptable materials before they’re needed.

Audience & Stakeholder Planning
Identify who needs information, from employees and customers to members, media and community stakeholders.

Spokesperson & Media Preparation
Determine who should speak and prepare them for challenging interviews and questions.

Plan It. Practice It. Be Ready.

A written crisis plan is only valuable if your team knows how to use it.

Chemistry can combine crisis communications planning, Message Mapping and media training to test your organization’s readiness through realistic scenarios and challenging questions.

The goal isn’t to predict every crisis.

It’s to make sure your team is prepared to communicate when one happens.

Senior-Level Crisis Communications Counsel

When reputation is at stake, experience matters.

Chemistry’s senior communications professionals work directly with leadership teams to develop practical crisis plans that can actually be used when pressure, uncertainty and scrutiny are high.

And if a crisis occurs, Chemistry can provide rapid-response crisis communications and reputation management support when you need it most.

Is Your Organization Prepared?

Don’t wait until the first reporter calls, employee posts or issue escalates.

Let’s build your crisis communications plan before you need it.

Request a Consultation | 314-391-8690