You Need PR If You Say YES to These 3 Questions

Small business owners have choices when it comes to marketing and advertising. Public relations agencies offer some creative ways to help small business owners create buzz about their products and services. For many businesses PR is not typically on the marketing plan radar. A PR agency, however, has tools unique to them that, when used effectively, produces […]

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Use Focus Groups for Branding Strategies!

To reduce risk and keep your organization, brand and image relevant in the eye of the public, you must actively use focus groups as a communication tool to assist in improving your branding strategies and decision-making process. All this leads to the reasons focus groups are not just important to branding efforts, they are necessary. As […]

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