4 Reasons Your Core Values Will Win More Business

Core values are the principles that guide one’s beliefs and decisions, dictate behaviors, and that help differentiate right and wrong. There are several core values, just check out this list of 39  Psychology Today pushed out a few months ago. A handful of these stand out for individuals and businesses as most important and impactful both […]

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5 PR Trends To Embrace In 2019

PR professionals work to obtain publicity for their clients. They do this by developing and sending press releases to journalists with information that makes for a great story. If successfully pitched and the story is picked up, it is then featured in the media and two successes are claimed. The journalist fulfills a requirement for […]

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Dancing through Diversity: The complicated journey toward inclusion

Diversity is an important part of the new workforce and society as a whole. The upsurge in the need for corporate social responsibility is undeniable. Consumers, as well as employees, are becoming more choosy about who they do business with, preferring an ethical company to one of greed. People in both categories are also thinking […]

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Business Networking: Is It Right for You?

Networking has been a vital part of the business community for a long time. Networking is practiced for a variety of reasons. The top reason is to meet that next possible client or source of referrals. As a business owner, I realize the value in getting out and exercising the social muscles and connecting with […]

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