27 Nov 18

CEO Media Interview Mistake #3

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:11 No Comments on CEO Media Interview Mistake #3

Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN)  ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that […]

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13 Nov 18

CEO Interview Mistake #2

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:11 No Comments on CEO Interview Mistake #2

Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]

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