16 Nov 22

Message Mapping Strategy Session

Posted in Awareness · Branding Strategies · Media · Media Training · Message Mapping · Public Relations by at 01:11 No Comments on Message Mapping Strategy Session

Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media.  To give context on developing message maps, I was in graduate school studying public relations at […]

Read More
09 Oct 19

Chemistry Welcomes Christine Eason To The Team!

Posted in Communications · Crisis Communication · New Hires · Personal Story by at 03:10 No Comments on Chemistry Welcomes Christine Eason To The Team!

Christine Eason joins the Chemistry PR and Multimedia team bringing with her more than 25 years’ experience with strategic marketing communications. Her experience includes both senior level work and volunteering within the K-12, higher education and non-profit space. “Chris Kuban and I met while studying at Webster University and we have followed one another’s businesses […]

Read More
06 Nov 14

Staying on Message = Get to Home Base!

Posted in Uncategorized by at 09:11 No Comments on Staying on Message = Get to Home Base!

Simply put, publicity molds public opinion more effectively than a paid advertisement. Your message, as it appears in the context of the “news,” or being interviewed as an expert carries additional weight in the court of public opinion.   Therefore, keeping on message is the most important part of your job. With social media opportunities of […]

Read More

Privacy Policy