30 Nov 22

Spokespeople Need Ongoing Media Training

Posted in Communications · Crisis Communication · Media · Media Training · Pitching Media · Public Relations by at 08:11 No Comments on Spokespeople Need Ongoing Media Training

When choosing a spokesperson for your organization, media training is invaluable, regardless of your role, the issue being addressed, or the setting of potential interviews that may take place. Even more critical for leadership, whose job plays out behind the scenes is the responsibility to prepare the spokesperson for interviews. If a CEO conducts all […]

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20 Jul 15

Three Media Training Mistakes to Avoid…

Posted in Media · Strategies by at 10:07 No Comments on Three Media Training Mistakes to Avoid…

Media training is invaluable to any spokesperson, on any issue, in any setting. That is, as long as it’s done right. Done incorrectly, it can damage the ability of your representative to communicate effectively and could harm the organization. Here are three common mistakes: Mistake 1: Too many messages. This is confusing for the inexperienced […]

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