The State of Public Relations by St. Louis Public Relations Firm

Chemistry PR and Multimedia, a St. Louis Public Relations Firm, attests that the Public Relations and communications industry is changing faster than ever. As an industry, we must understand our past to prepare for what’s coming. That change is now happening at lightning speed. Let’s dive in… For the last hundred years, since the rise […]

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Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish or offensive in some countries in Europe, as journalistic practices can vary significantly […]

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Free Press – NOT The Enemy Of The People

Media and press have never been more villainized and attacked in the United States than they are right now. Throughout the history of the press, there have been seasons when the media has been respected, even held in high esteem. The free press has been dubbed the fourth estate, meaning the fourth group to balance […]

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Lifelong Learning: Not just an option, it’s a Must!

Being a lifelong learner is crucial to not only today’s business world and job market but to living a fulfilling life. The benefits of committing to a life of learning can span every area of life. Work and business, family and relationships, even health and well-being are positively affected by learning.  Learning looks different in […]

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Crisis Communication Plan. Don’t Do Business Without It!

Every organization is subject to crisis situations, regardless of size or industry. Bigger companies are often bigger targets, but when a crisis happens it will impact the organization regardless of size. When crisis strikes, the organization must know how to communicate with stakeholders, internal personnel, and the public. It’s important to know what information to […]

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Dancing through Diversity: The complicated journey toward inclusion

Diversity is an important part of the new workforce and society as a whole. The upsurge in the need for corporate social responsibility is undeniable. Consumers, as well as employees, are becoming more choosy about who they do business with, preferring an ethical company to one of greed. People in both categories are also thinking […]

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You Need PR If You Say YES to These 3 Questions

Small business owners have choices when it comes to marketing and advertising. Public relations agencies offer some creative ways to help small business owners create buzz about their products and services. For many businesses PR is not typically on the marketing plan radar. A PR agency, however, has tools unique to them that, when used effectively, produces […]

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