01 Dec 20

Make Shopping Small The Big Deal for 2020!

Posted in Advertising · Branding Strategies · Public Relations · Shop Small by at 10:12 No Comments on Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

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04 Mar 20

The PR Landscape for 2020

Posted in Media · Personal Story · Press · Public Relations by at 09:03 No Comments on The PR Landscape for 2020

In the last decade, PR was among the most dramatically evolving industries. Communication platforms are changing the way corporations, nonprofits, and small businesses dialog with their audiences. Branding is more visual and interactive and runs deep into the heart and culture of most organizational models. While some public relations trends will continue as the previous year, there […]

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01 Aug 19

We Made the BEST PR Firms in St. Louis List!

Posted in Media · Non-Profit · Personal Story · Pitching Media · Public Relations by at 03:08 No Comments on We Made the BEST PR Firms in St. Louis List!

Chemistry PR and Multimedia is  proud to be named among the Best PR Firms in St Louis again! The Small Business Monthly sends out notifications to hundreds of business owners in the Greater St Louis Area asking them to nominate their colleagues and connections for “The Best of” lists in a number of categories. I am […]

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14 May 19

Chemistry Adds Haley Sandvoss to the Team!

Posted in Education · Learning · Personal Story · Uncategorized by at 04:05 No Comments on Chemistry Adds Haley Sandvoss to the Team!

Chemistry PR and Multimedia founder and managing consultant Chris Kuban is passionate about the PR industry. He is also passionate about young people who make PR their chosen career path. Offering internships to students of the industry is just one way Chris enjoys helping them traverse the road from academics to the real-world application of the […]

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15 Jan 19

5 PR Trends To Embrace In 2019

Posted in Pitching Media · Public Relations · Strategies · Uncategorized by at 09:01 No Comments on 5 PR Trends To Embrace In 2019

PR professionals work to obtain publicity for their clients. They do this by developing and sending press releases to journalists with information that makes for a great story. If successfully pitched and the story is picked up, it is then featured in the media and two successes are claimed. The journalist fulfills a requirement for […]

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20 Nov 18

Kick Your PR Marketing Up a Notch During the Holidays

Posted in Branding Strategies · Pitching Media · Public Relations by at 04:11 No Comments on Kick Your PR Marketing Up a Notch During the Holidays

This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]

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23 Oct 18

5 Things to Consider During a Crisis Event

Posted in Communications · Crisis Communication · Public Relations by at 10:10 No Comments on 5 Things to Consider During a Crisis Event

The chance that a nation, an organization or a community will face a crisis event is practically guaranteed. Every crisis event is unique and so is the size and magnitude of each one. The crisis will affect people, their communities and very likely the companies they work for. Corporate crisis events can impact individual and […]

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