The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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STOP! Get a grip on your Social Media!

10 Easy Solutions Here… It doesn’t make a difference if you’re a non-profit organization, a corporation or a political candidate. There is nothing worse than repeatedly reading social media posts that miss the mark of representing your organization appropriately. Simply put, a young, inexperienced social media coordinator hurts the credibility of your business in their […]

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