11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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04 Mar 20

The PR Landscape for 2020

Posted in Media · Personal Story · Press · Public Relations by at 09:03 No Comments on The PR Landscape for 2020

In the last decade, PR was among the most dramatically evolving industries. Communication platforms are changing the way corporations, nonprofits, and small businesses dialog with their audiences. Branding is more visual and interactive and runs deep into the heart and culture of most organizational models. While some public relations trends will continue as the previous year, there […]

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19 Feb 20

Top Trends in Social Communications

Posted in Branding Strategies · Campaign · Communications · Content by at 08:02 No Comments on Top Trends in Social Communications

Predictions are bountiful this time of year. With so many viewpoints, social communicators can be left scratching their heads wondering which ones are ‘most likely to succeed’. The answer?  It depends.  Communication strategies are like fingerprints—no two are identical. As a result, the trends, tactics and target audiences that apply to one strategy may not be […]

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27 Nov 18

CEO Media Interview Mistake #3

Posted in Guest Blogs · Pitching Media · Public Relations by at 09:11 No Comments on CEO Media Interview Mistake #3

Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN)  ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that […]

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20 Nov 18

Kick Your PR Marketing Up a Notch During the Holidays

Posted in Branding Strategies · Pitching Media · Public Relations by at 04:11 No Comments on Kick Your PR Marketing Up a Notch During the Holidays

This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]

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01 Aug 18

You Need PR If You Say YES to These 3 Questions

Posted in Branding Strategies · Public Relations · Strategies · Uncategorized by at 09:08 No Comments on You Need PR If You Say YES to These 3 Questions

Small business owners have choices when it comes to marketing and advertising. Public relations agencies offer some creative ways to help small business owners create buzz about their products and services. For many businesses PR is not typically on the marketing plan radar. A PR agency, however, has tools unique to them that, when used effectively, produces […]

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16 Nov 16

Chemistry Multimedia Moves Into The T-REX Building

Posted in Events · Media · Non-Profit · Social Media · Strategies by at 08:11 No Comments on Chemistry Multimedia Moves Into The T-REX Building

Chemistry Multimedia, a St. Louis based Public Relations, Marketing and Event Management firm has moved their remote offices into the T-Rex building which is located in the heart of Downtown St Louis. The co-working space at the T-Rex, Lammert Building in the 900 block of Washington Ave. offers the perfect environment for creativity and innovation […]

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25 Aug 14

Successful Events 101

Posted in Events · Strategies by at 10:08 No Comments on Successful Events 101

Whether it’s a special event planned for 50 or a benefit concert planned for 4,000, events that consistently focus on planning and execution in the following three areas tend to be highly successful: 1) Logistics 2) Marketing/PR/Promotion and 3) Fundraising or creating your Return On Investment (ROI). We’ve all been there!  We hire a PR […]

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