Do you ever notice the ticker in the lower right corner of a YouTube video that records the number of views of each video? I’m astounded sometimes to see videos with over 12 million views! That’s untapped potential, smart marketing, and something else…for videos to be watched, shared, and watched again, they need that intangible […]

Like any trade, photography and videography are skills learned over time through lots of practice, patience and unplanned screw-ups. Don’t be fooled! Only through extensive client experience and acquisition of expensive equipment comes the ability for someone to call himself or herself a professional photographer/videographer. In order to call yourself a “Professional,” I personally believe […]

100 Years of History Life is worth celebrating! When my grandmother turned 100 years old last week, we had several parties to express how happy we were that the matriarch of the Schuermann family reached the century milestone.   And, just 2 days prior to her actual birthday, my sister had a little baby boy. Witnessing […]