Chemistry PR and Multimedia is excited to announce that our founder and managing consultant, Chris Kuban, will present a session on TikTok at the next Nonprofit Marketers Network-St. Louis event. On November 8, Chris will aid marketing and communication professionals from the local nonprofit sector in “Understanding the Good, Bad and Very Ugly of TikTok.” The event will take place at Vue17 in Brentwood and registration is still open at the npmarketers-stl.org website.

What’s TikTok’s Good, Bad and Very Ugly?

TikTok is the latest trend to take social media by storm. It is the most downloaded app of recent years. It has earned the  reputation as the site where teenagers performed dances and is quickly morphing into that of a platform where brands and businesses engage with target audiences of all ages through entertaining and educational content.

TikTok can have dangerous side, too. The algorithm seems to perpetuate certain types of content over others, and some of this content can cause destructive damage to organizations who are not prepared.

After Chris’s session with Nonprofit Marketers Network, audiences will understand more about the types of TikTok videos and why the algorithm perpetuates certain content over other types. Attendees will be able to identify potential crisis scenarios that can be created by content curators, and they’ll learn how to prepare, start a crisis plan and understand what immediate actions to take to slow the tsunami of issues being caused by TikTok.

Who is Chris Kuban?

Chris is the Founder & Managing Consultant of Chemistry PR and Multimedia, which was created in 2009 with a vision that successful brands require a strategic formula of multiple messages through multiple media to create a return on investment (ROI).  Hence Chemistry!

Although his firm works with Fortune 500 clients, Chris has found a passion in working with nonprofits, charities, and foundations from LA to New York.

Routinely ranked as one of the Best PR & Marketing Firms in St. Louis by Small Business Monthly Magazine, Chris and his team focus on helping clients with Public Relations, Event Management, and Video Production.

Chris lived in Los Angeles and New York but always calls St. Louis home. He earned a Master’s degree from Webster University and is a proud member of PRSA St. Louis, Counselors Academy, the Community Service Public Relations Council, The St. Louis Press Club and other community based organization. In 2019, Chris purchased a 130-year-old Historic Building in Benton Park where he built a video studio, recording studio and offices for Chemistry PR & Multimedia.

What is Nonprofit Marketers Network-St. Louis?

Nonprofit Marketers Network-St. Louis is a nonprofit professional association incorporated in 1971 and consists of of members from public and private community service agencies and organizations concerned with improving and maintaining the highest standards of marketing communications.

For more than 50 years, Nonprofit Marketers Network-St. Louis has supported nonprofit professionals with resources and educational experiences aimed at deepening  knowledge and expertise in the industry. Through monthly networking and professional development programs, as well as its annual, full-day Spectrum conference, Nonprofit Marketers Network-St. Louis provides professional and organizational development opportunities for those working in nonprofit management, marketing communications, public relations, fundraising, and volunteer management.

Chris Kuban started Chemistry PR and Multimedia with a vision to effectively formulate corporate and non-profit brands across the country. He is an expert in Media Relations, Event Management and video production. Working with a team of local and national suppliers, vendors, employees, and consultants has allowed him to coordinate more than 246 national events that help deliver the ROI his clients seek. Follow him on Twitter or connect with him on LinkedIn. Chris is proud that his firm is ranked one of the Best St. Louis Public Relations Firms in the region.