B-Roll to Facilitate News

Storytelling at a New Level

Providing B-Roll to the media is what catapulted Chemistry PR and Multimedia into video production in 2014. We realized media outlets didn’t have the resources to send reporters and videographers out to cover high-profile events that were 45 minutes to 1 hour away from the media market. However, if our video team conducted the interviews and shot b-roll, 95% of the media markets would use our video in creating a news segment.

Furthermore, in some of our highest profile events with the Gary Sinise Foundation and/or the Tunnel to Towers Foundation, we realized that if our video team provided higher quality b-roll with slider rail shots, drone shots and better-quality shots that their own videographer could get while shooting the story, they’d use our footage 100% of the time.

To illustrate the magnitude of impact on PR opportunities, our team can site many examples of how we provided B-Roll to media outlets to generate local and national story coverage. However, as a case study, let’s use Thanksgiving, 2019 as our shining example why this works.

The client was the Gary Sinise Foundation who took 29 Gold Star Families to New York for the Macy’s Day Parade and dinner above Times Square at the Marriott Marquis.

The goal was to get media coverage for the day in understanding that media already had hundreds of other stories to cover for the Macy’s Day Parade. We took our own film crew to capture footage of the Gold Star Families enjoying a day filled with lots of hope, love, and excitement.

Our team pitched media for “Thanksgiving Dinner above Times Square with Gold Star Families hosted by the Gary Sinise Foundation.” We provided B-Roll from the days’ activities. And, as a result, most of the heart of the story was from the B-Roll our team provided. Here is one of the stories from CBS 2:

Local Firm.   National Reach.

Chemistry is a full-service Multimedia and Public Relations Agency!

15Years in Business
598News Stories Published*
37National News Segments*
242National Events*


About Us

Scientific Analysis + Artistic Methodology = Chemistry

Chemistry PR and Multimedia was founded in 2009 by Chris Kuban with an acute perception that social media was changing the way companies viewed traditional communications. The lines between journalism, public relations, marketing, advertising and video production began to blur. Chris envisioned an evolution in helping organizations formulate their brands through both an artistic and scientific approach.

With the vision that successful brands require a strategic formula of multiple messages through multiple media to effectively create a return on investment (ROI), Chris established Chemistry PR and Multimedia as a metaphoric illustration in emphasizing his philosophy of how to best help his clients.

Routinely ranked as one of the Best PR Firms in St. Louis and Best Marketing Firms in St. Louis by Small Business Monthly Magazine, Chemistry’s non-traditional business model of consultants provide diverse and experienced team that engages, manages, and oversees local and national consultants, suppliers, vendors, and employees to effectively represent our clients in their overall goals.

While based in St. Louis, Missouri, this small company has produced big results for organizations from Los Angeles to New York, and Tampa to Seattle. In producing hundreds of high-profile media events nationwide, we have the experience to assist you!

Chris Kuban - Owner, Chemistry PR and Multimedia
Chris Kuban PR Expert Interview
Chris Kuban PR Expert Interview

Our Team of Consultants

Chris Kuban

Founder & Managing Consultant

Beth Fagan

Message Mapping/Crisis Strategy

Bethanie Kuban

Event/Meeting Planner/

Rory Riddler

Political & Community Engagement Consultant

Jeff White

Lead Videographer

Zach Dalin

Videographer/FAA Drone Pilot/Photographer

Emily Bax

Account Coordinator

Carrie Zukoski

Publicist/Sr. Project Manager

Kathy Barnes

Office Manager & Marketing Guru

Regina Bennett

PR Guru and Word Ninja

Mark Polege

Web Design Guru

Max King

Assistant Video Editor

15 Years of Servicing Clients That Include:

Chemistry PR and Multimedia Creative Studios

Members of:

Chemistry PR and Multimedia is a member of Counselors Academy

Unified Strategies Public Relations

Chemistry PR and Multimedia is a member of St. Louis Press Club

Chemistry PR and Multimedia is a member of PRSA St. Louis