MEDIA RELATIONS focuses on building relationships with the people who deliver “the news,” with the hope that those efforts will reach and relate to the broader public in positive ways.
Today, “news” and “media” have broader definitions than ever before. It seems new outlets emerge every day, commanding consumers’ attention and influencing opinions and buying decisions in ways that can go viral in a split second.
At Chemistry, we stay on top of all the ways your key audiences get and share their “news.” Since 2009, we have built great relationships with traditional local and national media outlets, including 60 Minutes, 20/20, FOX News, CBS Nightly News, NBC, ABC and many more.
We monitor, manage and generate millions of impressions on emerging media channels, too, tapping into social media platforms, key influencers, user-generated streaming sites, experts, authors and celebrities, even super-targeted geofencing, affinity targeting and retargeting.
Never underestimate the power of print publications, too. While readership may have morphed in recent years, re-prints and online re-posting has kept print outlets remarkably relevant. We spread the word before the ink dries.
PUBLIC RELATIONS (or reputation management), on the other hand, uses multiple channels, negotiated naming rights and even creative stunts to garner positive public exposure and to influence public opinion. Public relations works to build relationships between organizations and their stakeholders. We excel at this, as well! We research, strategize, set goals, craft key messages, plan, budget and train staff and spokespeople to execute flawless efforts, all with a careful eye toward measurable return on investment (ROI). That’s Chemistry!
Best Public Relations Firms in St. Louis
Small Business Monthly Magazine has hailed Chemistry PR and Multimedia as one of the Best PR Firms and Best Marketing firms in St. Louis consistently. In addition, in 2015, the publication named Chris Kuban, Chemistry’s Founder and CEO, one of the “Top 100 People to Know” in St. Louis business.


