We Get Media Hooked on Your Messages

“Live, Local, Late Breaking!” Most of us hear promises like that from local newscasters all the time, but, what is news? And, how does anyone make it onto the airwaves in this age of multiple media channels? You might also wonder how to get national headlines. Our team at Chemistry PR & Multimedia has perfected the formula!

OUR SWEET SPOT: When it comes to media placements and media relations, first, we set our strategy. Then, in the case of media relations, we brainstorm and flesh out timely, unique, newsworthy hooks.

Once we know WHAT we’ll pitch, we explore WHO (or WHOM, to be grammatically correct) we’ll pitch. We pore over the vast media list we have assembled and updated over 15+ years to determine our most promising pitch targets.

Unlike some agencies, we know our contacts. We build relationships with them, so, when they hear from us, those outlets trust us to deliver high-quality, relevant, timely, creative suggestions, not just thinly veiled sales pitches to promote a product or company.

We help media partners produce story segments worth watching, worth sharing and worth a fortune to our clients in terms of third-party exposure.

A small sample of the “GREAT CHEMISTRY” we have with media outlets:

SITUATION: In 2011, KIM KARDASHIAN announced the end of her 72-day marriage.
OUR CLIENT: Authors of the book, How Not to Marry the Wrong Guy.
OUR APPROACH: We pitched national news outlets, of course!
GREAT CHEMISTRY: We secured ABC’s “20/20” and “Nightline” coverage for national segments without our clients having to travel from Crestwood, Missouri.
Book sales exploded!
OUR CLIENT: The Gary Sinise Foundation
OUR APPROACH: Our team chose strategically significant days on the calendar — September 11th, Fourth of July, Veteran’s Day, etc. – to make huge announcements about the foundation’s latest give-aways of specially adapted smart homes to severely injured veterans and first responders. We knew media outlets might have fewer crews to deploy on those days and would likely welcome relevant, heart-warming, pre-packaged stories. We were right!
GREAT CHEMISTRY: Those stories had everything! Craftspeople pitching in, communities turning out, recipients tearing up, a beloved Hollywood celebrity, not to mention the kind of viewer eye candy of house tours you usually only find on home-renovation and décor channels.
Local news outlets appreciated our timing and snapped up our B-Roll video to boost their local news packages, often taking them national.
THE SITUATION: Hit-and-run drivers had killed two people on a hazardous roadway in St. Louis.OUR CLIENT: Sometimes we don’t need a client to prompt us to tell an important story. This was one of those times.
OUR APPROACH: We tied our efforts to World Remembrance Day for Road Traffic Victims (always the third Sunday in November) and packaged the story with B-Roll footage and powerful interviews.
GREAT CHEMISTRY: Our team secured news coverage on every local TV station and in the St. Louis Post Dispatch, drawing attention to the lives of those lost and the needed changes to the roadway to increase public safety.

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Local Firm. National Reach.

Chemistry PR & Multimedia works with organizations that want to look better, sound smarter and reach a wider audience, so they can blow the doors off every goal they set.

Science + Artistry = Chemistry PR & Multimedia

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About Us

Science + Artistry = Chemistry PR & Multimedia

By 2009, the lines between journalism, public relations, marketing, advertising and video production had blurred. Social media was morphing the way companies viewed traditional communications and, by extension, PR agencies. That rapidly changing landscape didn’t scare CHRIS KUBAN; it inspired him. He realized that helping organizations launch and amplify their brands required a new formula, one that combined artistry and science – new ways to tell stories – so he launched Chemistry PR & Multimedia.

Chris assembled a team of smart, accomplished communicators – consultants – who had great chemistry when they came together to strategize and launch big campaigns and great chemistry when Chris needed them to work in smaller groups or in short spurts to capture more-immediate opportunities for clients. The formula worked! For more than 16 years, clients have benefited from the visionary, collaborative, cameras-rolling, think-tank model that is Chemistry PR & Multimedia.

Small Business Monthly Magazine has consistently ranked Chemistry PR & Multimedia one of the Best PR Firms and Best Marketing Firms in St. Louis. In 2024, Chris expanded his network by purchasing USPR Network, an international alliance of PR Agencies with expertise to launch campaigns, amplify messages and solve problems. We may be based in St. Louis, but we get around!

Our relatively small company has produced big results for organizations from Los Angeles to New York and Tampa to Seattle – millions of positive impressions, hundreds of thousands of social media posts and impressions, thousands of hours of video coverage, hundreds of TV, radio and print ads and 3rd-party endorsements through strategic media relations. We have produced hundreds of high-profile media events nationwide.