Media Relations

Helping Media Tell Stories

PR PROS

Storytelling at its best!

SPOKESPERSON

Helping Get Stories Told

PRESS EVENTS

Value in Communication

INTERVIEWS

Issues and Crisis Management

Experienced PR Pros

PUBLIC RELATIONS

National Spokesperson

SPOKESPERSON

Professionalism in Representation

PRESS CONFERENCE

What’s the difference between Media Relations and Public Relations?

MEDIA RELATIONS focuses on building relationships with the people who deliver “the news,” with the hope that those efforts will reach and relate to the broader public in positive ways.

Today, “news” and “media” have broader definitions than ever before. It seems new outlets emerge every day, commanding consumers’ attention and influencing opinions and buying decisions in ways that can go viral in a split second.

At Chemistry, we stay on top of all the ways your key audiences get and share their “news.” Since 2009, we have built great relationships with traditional local and national media outlets, including 60 Minutes, 20/20, FOX News, CBS Nightly News, NBC, ABC and many more.

We monitor, manage and generate millions of impressions on emerging media channels, too, tapping into social media platforms, key influencers, user-generated streaming sites, experts, authors and celebrities, even super-targeted geofencing, affinity targeting and retargeting.

Never underestimate the power of print publications, too. While readership may have morphed in recent years, re-prints and online re-posting has kept print outlets remarkably relevant. We spread the word before the ink dries.

PUBLIC RELATIONS (or reputation management), on the other hand, uses multiple channels, negotiated naming rights and even creative stunts to garner positive public exposure and to influence public opinion. Public relations works to build relationships between organizations and their stakeholders. We excel at this, as well! We research, strategize, set goals, craft key messages, plan, budget and train staff and spokespeople to execute flawless efforts, all with a careful eye toward measurable return on investment (ROI). That’s Chemistry!

Best Public Relations Firms in St. Louis
Small Business Monthly Magazine has hailed Chemistry PR and Multimedia as one of the Best PR Firms and Best Marketing firms in St. Louis consistently. In addition, in 2015, the publication named Chris Kuban, Chemistry’s Founder and CEO, one of the “Top 100 People to Know” in St. Louis business.

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Local Firm. National Reach.

Chemistry PR & Multimedia works with organizations that want to look better, sound smarter and reach a wider audience, so they can blow the doors off every goal they set.

Science + Artistry = Chemistry PR & Multimedia

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About Us

Science + Artistry = Chemistry PR & Multimedia

By 2009, the lines between journalism, public relations, marketing, advertising and video production had blurred. Social media was morphing the way companies viewed traditional communications and, by extension, PR agencies. That rapidly changing landscape didn’t scare CHRIS KUBAN; it inspired him. He realized that helping organizations launch and amplify their brands required a new formula, one that combined artistry and science – new ways to tell stories – so he launched Chemistry PR & Multimedia.

Chris assembled a team of smart, accomplished communicators – consultants – who had great chemistry when they came together to strategize and launch big campaigns and great chemistry when Chris needed them to work in smaller groups or in short spurts to capture more-immediate opportunities for clients. The formula worked! For more than 16 years, clients have benefited from the visionary, collaborative, cameras-rolling, think-tank model that is Chemistry PR & Multimedia.

Small Business Monthly Magazine has consistently ranked Chemistry PR & Multimedia one of the Best PR Firms and Best Marketing Firms in St. Louis. In 2024, Chris expanded his network by purchasing USPR Network, an international alliance of PR Agencies with expertise to launch campaigns, amplify messages and solve problems. We may be based in St. Louis, but we get around!

Our relatively small company has produced big results for organizations from Los Angeles to New York and Tampa to Seattle – millions of positive impressions, hundreds of thousands of social media posts and impressions, thousands of hours of video coverage, hundreds of TV, radio and print ads and 3rd-party endorsements through strategic media relations. We have produced hundreds of high-profile media events nationwide.