Media Training & Message Maps
It’s not easy “get your MESSAGE to the audience.” First, you need to know what your MESSAGE is, and second, how to communicate your message in a way that speaks to what the audience cares about most. Organizations that put out the wrong message can cost themselves money, disengage their customers and employees, and worst-case scenario, harm their reputations.
In most cases, a company’s MESSAGE will be a concern for its customers and how the company is helping them. It’s that simple. Sometimes, the shareholder, employee, or community is the focus of the MESSAGE. Although you will find that by focusing on concern for the customers, the needs of the shareholder are, in turn, usually met. Common mistakes organizations make include putting out the wrong message and failing to convey a well-organized message that offers real solutions to real problems.
We believe all organizations need a MESSAGE MAP. This is a simple, visual tool that captures your MESSAGE, offers PROOF POINTS to explain the “how” and “why”.
A well-crafted MESSAGE MAP helps audiences to know why they should care — what’s in it for them? The Message Map was invented by my late colleague Tripp Frohlichstein, the dean of media training. It has helped countless companies and organizations reach their customers and the public.
Our MEDIA TRAINING sessions start with a focus on MESSAGE MAPS and how to develop them for specific interviews. Using a good message map helps you to be heard. It also keeps you in control for a positive outcome during an interview with the media.
Media Training, Message Development & Mapping, Presentation Training, Crisis PR
Chemistry PR and Multimedia Offers Expert Media Training in Full or Half-Day Media Training Workshops which include:
- Message Maps: Developing clear/convincing messages that resonate with your publics. The session will include PowerPoint and video examples. Topics covered include but are not limited to:
- Learning to think in terms of the WIIFM (What’s In It For ME) for audiences
- Benefits of using a message map
- Identifying your “Home Base”, and why repeating it is important
- Choosing your Positive Points and Proof Points that pass the “who cares?” test
- Why allLeaders should use mission-driven language with all audiences, including employees, customers, shareholders, and government regulators!
- Media Training 101: Sharing your story with the media in today’s social world. How to stay in control during a media interview. The session will include PowerPoint and video examples. Topics covered include:
- How the media think, understanding media deadlines, and your rights with reporters
- The importance of brevity and conciseness, avoiding jargon
- Answering questions directly and honestly (no evasion)
- Pitfalls of “no comment” and what to say instead
- How not to repeat the negative
- Communicating During a Crisis: Dos and Don’ts to ensure you protect your reputation and retain customer loyalty. The session will include PowerPoint and video examples. Topics covered include:
- Mess up … Fess Up … Dress Up!: Learn the basics of communicating in a crisis and reporting your own bad news
- How not to repeat the negative
- Developing Message Maps for crisis situations and having a “Home Base” that puts your customers and employees ahead of corporate profits
- Delivering a Killer Presentation: How to win the hearts and minds of your audience
- Are you guilty of “Death by PowerPoint?”
- How to make your audience care about your topic
- Using Message Maps to keep yourself focused on what’s important to your audience
- Tips from the pros on preparing and rehearsing
