MEDIA TRAINING & MESSAGE MAPS – At Chemistry, we use what you might call a “Secret Formula” — a deep-dive, customized process we follow with every client. Experience tells us EVERY organization can benefit from MESSAGE MAPS – simple, visual tools that capture your MESSAGE and offer PROOF POINTS to explain your “how” and “why” clearly.
Working from a well-crafted MESSAGE MAP helps audiences know why they should care — what’s in it for them.
The late Media-Relations Legend TRIPP FROHLICHSTEIN invented The Message Map. Over more than 20+ years, Tripp inspired and instructed members of our team on how to apply it. Message Maps have helped countless organizations reach their customers and the public with clear, compelling, creative messages.
We gather the key players from your team and the appropriate experts from our team for Full or Half-Day Message-Mapping and/or Media-Training Workshops. After we complete the Message Map, we can conduct additional media training sessions with additional stakeholders.