Let’s Get Engaged!

Not the Romantic Kind; the Make-Your-Message Matter Kind.

Public Engagement Training & Message Maps
Our PUBLIC ENGAGEMENT TRAINING sessions begin with our “Secret Formula” – MESSAGE MAPS. We use them to prepare for specific media interviews. A good MESSAGE MAP helps you remember your most important points and equips you to steer each media interview where you want it to go, NOT where a reporter may want to push, ambush, drag or derail you. A Message Map keeps you in control.

Dorothy, You’re Not Communicating in Kansas Anymore.
Today’s Tornado of Media Takes Training.
Your partners at Chemistry PR & Multimedia know how to stay in control during the twists and turns of a media interview. Our training includes:

Compelling video case studies and cautionary tales
Insights into how the media think
Forming strategy and tactics around media deadlines
Your rights with reporters
The importance of brevity and avoiding jargon
Practice answering questions directly and honestly (no evasion)
Pitfalls of “No comment” and what to say instead
How not to repeat a negative

Communicating During a Crisis: Mess Up … Fess Up … Dress Up!
We know the dos and don’ts to protect your reputation and retain brand loyalty. Chemistry’s crisis training includes PowerPoint and video examples to make the lessons stick. Topics include:

Mess up … Fess Up … Dress Up!: Learn the basics of communicating in a crisis and reporting your own bad news
How not to repeat a negative
Developing Message Maps for crisis situations
Identifying a “Home Base” that puts your audience members and employees ahead of corporate profits

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Local Firm. National Reach.

Chemistry PR & Multimedia works with organizations that want to look better, sound smarter and reach a wider audience, so they can blow the doors off every goal they set.

Science + Artistry = Chemistry PR & Multimedia

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About Us

Science + Artistry = Chemistry PR & Multimedia

By 2009, the lines between journalism, public relations, marketing, advertising and video production had blurred. Social media was morphing the way companies viewed traditional communications and, by extension, PR agencies. That rapidly changing landscape didn’t scare CHRIS KUBAN; it inspired him. He realized that helping organizations launch and amplify their brands required a new formula, one that combined artistry and science – new ways to tell stories – so he launched Chemistry PR & Multimedia.

Chris assembled a team of smart, accomplished communicators – consultants – who had great chemistry when they came together to strategize and launch big campaigns and great chemistry when Chris needed them to work in smaller groups or in short spurts to capture more-immediate opportunities for clients. The formula worked! For more than 16 years, clients have benefited from the visionary, collaborative, cameras-rolling, think-tank model that is Chemistry PR & Multimedia.

Small Business Monthly Magazine has consistently ranked Chemistry PR & Multimedia one of the Best PR Firms and Best Marketing Firms in St. Louis. In 2024, Chris expanded his network by purchasing USPR Network, an international alliance of PR Agencies with expertise to launch campaigns, amplify messages and solve problems. We may be based in St. Louis, but we get around!

Our relatively small company has produced big results for organizations from Los Angeles to New York and Tampa to Seattle – millions of positive impressions, hundreds of thousands of social media posts and impressions, thousands of hours of video coverage, hundreds of TV, radio and print ads and 3rd-party endorsements through strategic media relations. We have produced hundreds of high-profile media events nationwide.