Google, by far the world’s most popular search engine, processes more than 40,000 search queries every second on average. Searches reach more than 3.5 billion searches per day.  According to a recent Google report, 53{fb2cd6ecc5ea822e7d55867f94952838aab4b89ae39846a722113040866900c7} of people click on the first organic search position.  Approximately 13{fb2cd6ecc5ea822e7d55867f94952838aab4b89ae39846a722113040866900c7} more leads will close as a result of SEO compared to leads generated by direct mail or print advertisement.  The bottom line is that if you want your site to be searched, you must take proactive steps to get ranked appropriately.

Once you understand why high search engine rankings are important, the next important task is to get a hold of are best tools and techniques available to ensure great search engine results. It is all about content, or pieces of information contained on the website. The information a website contains must satisfy two elements; the human element and the robot element. When both elements are satisfied your site gets seen before the competitor’s sites. 

Humans who search the web are looking for compelling content, a well designed site that is both creative and easy to navigate.  Humans look for a site they can trust.  They want interesting and relevant information they can use to make decisions. 

Search Engine Robots are looking for site content in order to rank the site.  They scan the code looking for unique content, relevant keywords, and descriptive titles which include unique headers.  Robots evaluate the site architecture for clarity, quick load times and working URLs.  Finally, robots are also looking for trustworthy links from outside sources.

7 TOOLS to Improving SEO

1) SEO DOCTOR
SEO Doctor is a FREE add on for the Firefox browser.  It is a modern tool with a purpose.  That purpose is to make your website better optimized for search engines.  The tool takes you through a step by step, easy to understand scoring system and recommends revisions or changes in the areas being scored.  

2) SEMrush
SEMrush is a multi-purpose tool.  This tool helps find the right keywords for SEO, offers phrase matching and related keywords that help you avoid keyword stuffing – big strike against the site according to Google Webmaster Guidelines, and provides other keywords and phrases that most potential customers tend to use for their queries.

3) Crazy Egg
Crazy Egg uses a number of different techniques to determine how people are using your site.  This tool analyzes where people are clicking most, what segments of users are clicking these areas, and how far down the pages users are scrolling.  All of this valuable information allows you to make changes in your website content that is best suited to what people are looking for.

4) Canva
Canva enables everyone to be a graphic designer! Creating beautiful designs and documents is as easy as choosing a layout, selecting from thousands of graphics – or uploading your own photos – and adding the exact touch needed to make your content pop. Create graphics for web pages, customized blogs, social Media graphics and more.  You can create an account for FREE or take advantage of even more cool tools when upgrading your account. Fear of graphics?  No worries, Canva offers a host of tutorials to help you learn the art.  Canva also offers workshops for those who teach graphic arts to others.

5) Pablo
Pablo is another design tool that enables users to create graphics that fit perfectly into Social Media network space.  Load an image, add text, and instantly share on any social media space. These eye-catching graphics will increase engagement and drive users to your linked website! 

6) SNIPLY
Snip.ly lets you create a “call-to-Action” and attach it to any website.  Are you sharing a blog?  Has your business been featured in a publication? Are you promoting content for another business owner?  Including your message created in snip.ly enables you to attach your linked “call-to-action” without making changes to the site or content it is attached to. 

7) Buffer
Buffer allows your team to share content during times when the most traffic will be driven back to your site and users will engage with your content.  You can create effective blogs and social media posts and shoot them out during the optimum traffic time.  Buffer offers insight tools so the user can identify the impact of social media marketing.  Tracking engagement, comments and trends help you know where to best place your marketing efforts.

The 7 Surefire Tools to Improve Website Ranking listed above are some of the best tools a business should have in the marketing tool box. They are affordable, user friendly and all have knowledgeable support teams delighted to assist when needed. Professional SEO companies trust these providers and use many of these tools when providing full services to their clients.

When trying out one of these tools for yourself, we at Chemistry Multimedia suggest choosing the most cost effective versions to try the services and make sure it is the best fit for your needs.  Learn how to use the tool to its full potential before upgrading. When hiring an agent or SEO company to help improve website ranking, ask about the tools in their arsenal to be sure you are getting the most bang for your buck!  

Chemistry Multimedia uses the above to help our clients effectively increase their SEO rankings.  If you want our help, please email chris@ChemistryMultimedia.com or call 314-603-2866.