Media

28 Sep 23

4 Tips for Ethical Marketing

Posted in Media · Public Relations · Uncategorized by at 06:09 No Comments on 4 Tips for Ethical Marketing

Why is Ethical Marketing needed?  As a firm that specializes in media relations and crisis communication, the team here at Chemistry PR & Multimedia helps clients deal with ethical issues on a regular basis. In many cases, we are called on when an alleged wrongdoing needs to be publicly addressed or when a company expects […]

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27 Apr 23

Your Rights with the Media

Posted in Interviews · Media · Media Tips · Media Tips · Media Training by at 02:04 No Comments on Your Rights with the Media

Do you know your rights with the media? When you are looking for press coverage or when you are the spokesperson contacted for an interview, it can feel like a reporter is the one calling all the shots.  You have little say in how things play out. Your power and creditability could be at stake […]

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06 Feb 23

Media Tips For the Business Leaders

Posted in Education · Interviews · Media · Media Tips · Media Tips · Media Training · Message Mapping · Pitching Media by at 07:02 No Comments on Media Tips For the Business Leaders

The following best-practices media tips can help you regardless of the type or setting of an interview you might do. By following these tips,  you’ll create a win-win scenario for both sides: You get coverage that creates more business for you and the reporter or interviewer gets a great story. One of the most important […]

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30 Nov 22

Spokespeople Need Ongoing Media Training

Posted in Communications · Crisis Communication · Media · Media Training · Pitching Media · Public Relations by at 08:11 No Comments on Spokespeople Need Ongoing Media Training

When choosing a spokesperson for your organization, media training is invaluable, regardless of your role, the issue being addressed, or the setting of potential interviews that may take place. Even more critical for leadership, whose job plays out behind the scenes is the responsibility to prepare the spokesperson for interviews. If a CEO conducts all […]

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16 Nov 22

Message Mapping Strategy Session

Posted in Awareness · Branding Strategies · Media · Media Training · Message Mapping · Public Relations by at 01:11 No Comments on Message Mapping Strategy Session

Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media.  To give context on developing message maps, I was in graduate school studying public relations at […]

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22 Oct 22

5 Tips for Producing Excellent Drone Video Projects

Posted in Learning · Media · Video by at 07:10 No Comments on 5 Tips for Producing Excellent Drone Video Projects

Drone photography is the fastest growing trend in photography in years. Beyond the use of drones as a hobby, drones offer unlimited flexibility for the serious photographer who desires to level up projects like weddings, real estate, landscapes and commercial photography. Whether you are new to drone video and photography or you have been at […]

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11 Oct 22

Types of Media Interviews

Posted in Education · Interviews · Media · News · Pitching Media · Press · Public Relations by at 12:10 No Comments on Types of Media Interviews

By understanding the types of media interviews before you commit to one, you can help build trust with specific audiences, as well as develop your personal brand. Achieving both these goals can have a tremendously positive impact for personally and professionally. If you are new to media relations or just interested in finding ways to […]

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18 Aug 22

St. Louis PR Agency Grows TikTok Following

Posted in Branding Strategies · Campaign · Media · Non-Profit · Pitching Media · Public Relations · TikTok · Uncategorized by at 02:08 No Comments on St. Louis PR Agency Grows TikTok Following

Chemistry PR & Multimedia, a St. Louis PR Agency Grows TikTok Following because they believe in practicing what we preach! We were founded on the premise that effective PR uses a mixture of marketing and communication channels – including all that social media has to offer. In that spirit, Chemistry PR has joined on TikTok! […]

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19 Jul 22

What is News?

Posted in Media · News · Press · Public Relations by at 06:07 No Comments on What is News?

Sometimes the biggest challenge a an organization faces is understanding (or more likely helping their colleagues and clients to understand) just what is news… thus, what makes a story newsworthy. Is the annual fundraising event for a nonprofit, news? If the story is carried by the media, is it generally considered more of an announcement […]

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05 Jul 22

Understanding Types of Media

Posted in Advertising · Education · Media · News · Public Relations · Social Media by at 06:07 No Comments on Understanding Types of Media

When embarking on a Media Relations Strategy, this St. Louis PR Firm says you need to understand the different types of media available, how they’re perceived and the cost of each option. We believe it takes a mixture of multiple messages in multiple medias to effectively formulate your brand. So, let’s get started… Media, in […]

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