Newswire services for PR can be a powerful tool in the right situation, but they are often misunderstood, oversold, and misused by organizations expecting real media coverage instead of paid distribution. From an agency perspective, platforms like PR Newswire, Business Wire, and Globe can support specific goals such as SEO, AI search visibility, or regulatory disclosure, […]
If you feel as though your head is constantly spinning, it may be from the non-stop wave of information coming at you. It just doesn’t seem to add up. In today’s digital age, we take in an almost nonstop flow of information from everywhere. We are constantly processing brands and messages, whether we recognize them […]
Crisis communication lessons for government agencies were on full display last week when Missouri’s Highway Department (MODOT) stumbled through a preventable media fiasco during St. Louis’ surprisingly disruptive early-arriving snowstorm. As little kids we were all told at some point to “think before you speak.” Those of us in the world of communications and media […]
Nonprofits can easily use video to move donors and legislators to act, and, just as importantly, to feel. After all, why does video move you to act? It’s an emotional tie. It can be a child in need, puppy in an animal shelter, or a student striving for a college degree? Video can bring you […]
In the past few years, artificial intelligence (AI) has moved from a buzzword in agency corridors to an operational reality across public relations, communications strategy, creative ideation and media-relations workflows. For a high-growth agency like Chemistry PR & Multimedia, this presents both remarkable opportunity and significant responsibility. Drawing on the Public Relations Society of America’s […]
Let’s begin by stating the obvious: Yes. Chemistry PR and Multimedia would like your business. Seeking out and serving clients is, after all, at the heart of what any business does. But with that said, you may be looking for a different fit. Figuring out that fit is vital. You are not looking for a […]
In today’s high-pressure business climate, a strong CEO communications strategy can mean the difference between stability and early exit. According to the Russell Reynolds Global CEO Turnover Index, 202 CEOs left their posts in 2024, the highest number since tracking began. The pattern continued into 2025, with 110 CEO departures in the first half of the year alone, underscoring how […]
If you’ve spent any time on TikTok lately, you know the pattern by heart. A creator posts a hot take, comment sections ignite, everyone loses their minds, and by day three we’re in the middle of a full-blown digital culture war. This time, the spark was a video from creator Britney K., bluntly titled “Influencers […]
As a leading crisis communication agency, Chemistry PR & Multimedia knows that sometimes your best success stories are the ones you can’t share. A few months ago we received a call from a potential client. The story this person was involved in was high profile. Big news! It was a story that was going to […]
In today’s hyperconnected world, brands and organizations are under constant pressure to “say something,” whether about social issues, political events, or cultural moments. But at Chemistry PR & Multimedia, we believe that what you say, and when you choose to say it, can define your credibility for years to come. Not every issue requires a statement. Not every […]