Choosing the best PR agency is one of the most important decisions an organization can make. The right partner does far more than secure media coverage. A strong public relations agency helps shape reputation, guide communication strategy, and support long-term growth in an increasingly complex media environment. As organizations evaluate potential partners in 2026, the criteria for […]
Message mapping for crisis communications is one of the most effective tools organizations can use to protect their reputation, maintain trust, and respond with clarity to unexpected challenges. In moments of heightened scrutiny, emotions run high, information spreads quickly, and missteps can escalate quickly. A strong message map ensures your organization speaks with one clear, confident […]
Your response in the first 24 to 48 hours of a crisis is often what you will be judged on in a crisis communication situation. It isn’t easy. You will need speed, accuracy, and some skill at predicting the future to be able to look at your work as successful. And even then, something will […]
The Role of Video in Public Relations has become one of the most powerful tools organizations can use to shape perception, control narratives, and build trust. Audiences expect visual content that is immediate, authentic, and informative. For organizations looking to share their story in a nuanced, engaging way, video is a core component of modern […]
The essence of Message Mapping is about answering these questions: What does your business do? What are you about? How do you communicate effectively to your stakeholders so they remember you? What’s your home base? You would be amazed how many business leaders have trouble providing a concise answer to these questions. Message mapping is the […]
Media training for executives can be one of the most important things you do for your company or client. It’s also the thing way too many people put off until they are facing a crisis. A time of stress is probably the worst time to master a new skill, so I can’t recommend strongly enough […]
Understanding the difference between PR vs. marketing and advertising has never been more important. In an era where trust is fragile, attention spans are short, and AI often shapes first impressions, organizations must be intentional about how they communicate. Choosing the right mix of strategy, storytelling, and promotion can determine whether a brand earns credibility […]
Imagine working for an organization (or public relations agency representing one) and getting a call from a reporter saying a new study is out, and you rank near the bottom of your field. “Any comment?” This happened to a group that a member of our leadership represented. A true public relations pro knows how to […]
Real Estate PR and Social Media Marketing are no longer optional tools reserved for large, institutional developers with massive budgets. In Kansas City, Molzer Development is proving that strategic storytelling, transparency, and consistent video content with a side of innovation is generating demand, attention, and credibility long before the first brick is laid. Traditionally, real estate […]
Newswire services for PR can be a powerful tool in the right situation, but they are often misunderstood, oversold, and misused by organizations expecting real media coverage instead of paid distribution. From an agency perspective, platforms like PR Newswire, Business Wire, and Globe can support specific goals such as SEO, AI search visibility, or regulatory disclosure, […]