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4 Reasons Your Core Values Will Win More Business

Core values are the principles that guide one’s beliefs and decisions, dictate behaviors, and that help differentiate right and wrong. There are several core values, just check out this list of 39  Psychology Today pushed out a few months ago. A handful of these stand out for individuals and businesses as most important and impactful both […]

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Chemistry PR & Multimedia Celebrates 10 Years in Business!

Ten years ago, fueled by an uneasy job market and the infectious start of social media, I set out to create a PR and Multimedia firm with a unique business model. With a vision to provide creative and innovative communication solutions in the most compelling ways, Chemistry PR and Multimedia was born. And, this month, […]

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5 PR Trends To Embrace In 2019

PR professionals work to obtain publicity for their clients. They do this by developing and sending press releases to journalists with information that makes for a great story. If successfully pitched and the story is picked up, it is then featured in the media and two successes are claimed. The journalist fulfills a requirement for […]

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5 Reasons to Hire Event Planning Pros

Planning events for organizations of any size is stressful and it can be complicated. The bigger the event the more complicated it becomes – so many moving parts. For small businesses, event planning tasks are often delegated to administrative staff with some oversight. For larger businesses and corporations, specific employees or teams of employees are […]

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Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish or offensive in some countries in Europe, as journalistic practices can vary significantly […]

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Business Networking Yesterday and Today

Networking is an important part of developing business and professional relationships. How has networking changed over the years? Take a look at business networking yesterday and today.    Yesterday Does this sound familiar at all? “The way a person developed trust was by how they (and in business then it was mostly men) act. A […]

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CEO Media Interview Mistake #3

Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN)  ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that […]

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Kick Your PR Marketing Up a Notch During the Holidays

This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]

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CEO Interview Mistake #2

Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]

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Veterans Day 2018 – Show Your Appreciation

For many Americans, honoring and supporting veterans is important. When considering the cost of the freedoms we enjoy, most expressions of appreciation seem to fall short. Are you looking for ways to show your appreciation on Veterans Day 2018? Here are 10 ideas for individuals and families to show appreciation on this day and beyond. […]

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