Small Business Saturday is coming up in a few days, and a well-thought-out PR campaign can help set you up for success on the day and in the coming year. While Small Business Saturday is usually thought of as an alternative to the Black Friday frenzies at big box stores, any small business can participate […]
Why is Ethical Marketing needed? As a firm that specializes in media relations and crisis communication, the team here at Chemistry PR & Multimedia helps clients deal with ethical issues on a regular basis. In many cases, we are called on when an alleged wrongdoing needs to be publicly addressed or when a company expects […]
Are you looking for tips for working with the media? Look no further than this blog! Regardless of the type or interview setting you might do, certain best-practices will always apply. Following these tips will create a win for both sides. You get coverage that creates more business for you and the reporter or interviewer […]
The AI revolution is here. For those of us who work in public relations, journalism, and similar fields, it has the potential to be a huge disrupter. For some of us, it might even be the biggest change to our field that we’ve ever experienced! The more seasoned among us haven’t seen anything like it […]
Do you know your rights with the media? When you are looking for press coverage or when you are the spokesperson contacted for an interview, it can feel like a reporter is the one calling all the shots. You have little say in how things play out. Your power and creditability could be at stake […]
The following best-practices media tips can help you regardless of the type or setting of an interview you might do. By following these tips, you’ll create a win-win scenario for both sides: You get coverage that creates more business for you and the reporter or interviewer gets a great story. One of the most important […]
Chemistry PR & Multimedia is decking the halls and making spirits bright by hosting an Open House Holiday Happy Hour, on December 15th from 4 p.m. to 9 pm. We’re inviting past, present, and potential clients, and their friends and families, to join us for this annual event. Chris Kuban and the team are excited to bring […]
When choosing a spokesperson for your organization, media training is invaluable, regardless of your role, the issue being addressed, or the setting of potential interviews that may take place. Even more critical for leadership, whose job plays out behind the scenes is the responsibility to prepare the spokesperson for interviews. If a CEO conducts all […]
#ShopSmall is the not just a cool seasonal hashtag and a buzzword for Small Business Saturday. It is a call to support your community and the small businesses that make it great! Are you a gift giver? Do you enjoy discovering new and not so new businesses in your community? This is your day to […]
Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media. To give context on developing message maps, I was in graduate school studying public relations at […]
