Message Mapping

Media Tips For the Business Leaders

The following best-practices media tips can help you regardless of the type or setting of an interview you might do. By following these tips,  you’ll create a win-win scenario for both sides: You get coverage that creates more business for you and the reporter or interviewer gets a great story. One of the most important […]

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Message Mapping Strategy Session

Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media.  To give context on developing message maps, I was in graduate school studying public relations at […]

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