Branding Strategies


Keys to Promoting Organizational Culture

Organizations small and large, for-profit and non-profit all have something in common – Organizational Culture. Organizational culture is how an organization does what it does thus creating the resulting behavior of those within the organization. It is simply a system of values and beliefs that are shared by people that, in turn, influences the way […]

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Use Focus Groups for Branding Strategies!

To reduce risk and keep your organization, brand and image relevant in the eye of the public, you must actively use focus groups as a communication tool to assist in improving your branding strategies and decision-making process. All this leads to the reasons focus groups are not just important to branding efforts, they are necessary. As […]

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