Branding Strategies Archives - Page 3 of 4 - Chemistry PR and Multimedia

01 Aug 18

You Need PR If You Say YES to These 3 Questions

Small business owners have choices when it comes to marketing and advertising. Public relations agencies offer some creative ways to help small business owners create buzz about their products and services. For many businesses PR is not typically on the marketing plan radar. A PR agency, however, has tools unique to them that, when used effectively, produces […]

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03 Apr 18

Ideas for getting your small business noticed

Posted in Advertising · Branding Strategies · Non-Profit · Personal Story · Pitching Media by Chris Kuban at 09:04 No Comments

It’s Small Business Week 2018! There are millions of small businesses in America today, and that is good reason to celebrate with a whole week dedicated to them. Why do I feel so strongly about small business? Because I am one of them. In my specific industry one of the most common problems I hear […]

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23 Mar 18

Branding for Small Business Like the Fortune 500s Do

Posted in Branding Strategies · Campaign · Strategies by Chris Kuban at 05:03 No Comments

It is no secret that marketing and branding mall business well can take success to heights limited only by the imagination. Have you ever wondered how the big guys do it – the Fortune 500s? Clearly, they are doing something (or a lot of somethings) right. The fact is, they have well-paid people on the […]

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31 Jan 18

Thought Leadership: A Must for Branding

Posted in Branding Strategies · Uncategorized by Chris Kuban at 10:01 No Comments

Do you consider yourself a thought leader? In a March 2017 Content Marketing article, Michael Brenner defined thought leadership as a “type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience, on a particular […]

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24 Jan 18

Nail the Interview!

Posted in Branding Strategies · Media · Pitching Media by Chris Kuban at 10:01 No Comments

You are a business owner. You have hired the ideal PR agent. The pitch has been made … and you land an interview! SCORE! Now, what do you do? Media is the best avenue for exposing your offerings and your expertise to your target audience. An interview for a feature story is one of the most coveted opportunities […]

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14 Nov 17

Your PR Plan for the Year Ahead!

Posted in Branding Strategies · Campaign by Chris Kuban at 01:11 No Comments

UPDATE: The summer is officially over and fall is in the air! Pretty soon, winter will be here! This is a favorite season for a lot of reasons. The days start to get shorter, and the evening air cools down just right to enjoy a firepit on the patio with friends and family. It’s now […]

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26 Sep 17

Advice for PR Students! Certification vs. College Degree?

Posted in Branding Strategies · Personal Story · Strategies by Chris Kuban at 12:09 No Comments

Learning, implementing and evaluating the fundamental principles of Public Relations takes years of trial and error, as well as a constant eagerness to always strive to become more proficient in our industry. Recently, after a speech to PR Students at Missouri Baptist University and a personal request for advice from a friend wanting to get […]

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30 Aug 17

I LOVE Southwest Airlines!

Posted in Branding Strategies · Personal Story by Chris Kuban at 11:08 No Comments

Yes, I say it over and over again… “I LOVE Southwest Airlines!” As an A+ Preferred business traveler producing media events around country each month, I have come to rely on the ease of travel and ability to change flights at any time, extraordinary customer service and free luggage! But, beyond that, I’m writing this post […]

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24 Aug 17

Fabick Cat Celebrates Centennial Anniversary

Posted in Awards · Branding Strategies · Events · Media · Non-Profit · Pitching Media · Strategies · Video by Chris Kuban at 10:08 No Comments

The team at Chemistry PR and Multimedia was not only honored to represent Fenton, Missouri based Fabick Cat when the Vice President came to their facilities in February, but also in representing Fabick Cat as they celebrated their Centennial Anniversary. Fabick Cat is the exclusive dealer of Caterpillar equipment, power systems, parts & service, and rental equipment […]

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13 Feb 17

Why Corporate Image Advertising Works!

Posted in Advertising · Branding Strategies · Strategies by Chris Kuban at 08:02 No Comments

It is impossible to not be bombarded by advertising daily because advertising comes in many different shapes and forms. For businesses, advertising can be the single most effective tool in growth and success. Corporate image advertising takes advertising to another level. In this blog, I’ll discuss the concept of corporate image and why corporate image […]

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