Public Relations


The PR Landscape for 2020

In the last decade, PR was among the most dramatically evolving industries. Communication platforms are changing the way corporations, nonprofits, and small businesses dialog with their audiences. Branding is more visual and interactive and runs deep into the heart and culture of most organizational models. While some public relations trends will continue as the previous year, there […]

Read More

Chemistry PR & Multimedia Gets New Offices!

The team at Chemistry PR and Multimedia is ready to hit the ground running! As of Monday, July 22, and with the help of the Mayor of the City of St. Louis, Lyda Krewson, Director of Revenue, Greg Daly and Alderman Dan Guenther, we officially cut the ribbon and are open for business at 1900 […]

Read More

We Made the BEST PR Firms in St. Louis List!

Chemistry PR and Multimedia is  proud to be named among the Best PR Firms in St Louis again! The Small Business Monthly sends out notifications to hundreds of business owners in the Greater St Louis Area asking them to nominate their colleagues and connections for “The Best of” lists in a number of categories. I am […]

Read More

Chemistry PR & Multimedia Celebrates 10 Years in Business!

Ten years ago, fueled by an uneasy job market and the infectious start of social media, I set out to create a PR and Multimedia firm with a unique business model. With a vision to provide creative and innovative communication solutions in the most compelling ways, Chemistry PR and Multimedia was born. And, this month, […]

Read More

5 PR Trends To Embrace In 2019

PR professionals work to obtain publicity for their clients. They do this by developing and sending press releases to journalists with information that makes for a great story. If successfully pitched and the story is picked up, it is then featured in the media and two successes are claimed. The journalist fulfills a requirement for […]

Read More

Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish or offensive in some countries in Europe, as journalistic practices can vary significantly […]

Read More

CEO Media Interview Mistake #3

Not Knowing What Criteria Journalists Use to Evaluate CEOs FACT: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN)  ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that […]

Read More

Kick Your PR Marketing Up a Notch During the Holidays

This is the time of year when retailers have prepared their brick and mortar locations for a busy shopping season. Bright colors and lights fill the aisles and the holiday background music is queued up to start on Black Friday – or before. Discounts and special buys are planned, and promotional materials are being printed […]

Read More

CEO Interview Mistake #2

Not Knowing Where Reporters Go For Research Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO […]

Read More

CEO Media Interview Mistake #1

Ignoring Growing Demands on Reporters Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

Read More