Public Relations

12 Jul 21

Social Media Free Speech or Defamation?

Posted in Crisis Communication · Defamation · Media · Personal Story · Public Relations · Social Media by at 11:07 No Comments on Social Media Free Speech or Defamation?

While anxiously waiting in a Jury Pool of 24 last month at the US District Courthouse in downtown St. Louis, I learned that I was going to take part in a social media free speech or defamation case between Steak ’n Shake vs. Melissa White, a former server and cook. The crux of the civil […]

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22 Apr 21

Using Video to Make Events Better

Posted in Branding Strategies · Events · Grand Opening · Public Relations · Video by at 10:04 No Comments on Using Video to Make Events Better

Video has become a key part of events both live and virtual. Video is an excellent tool for marketing an event before it happens, capturing the event as it happens and keeping the buzz going long after the event is over. How can businesses and nonprofit organizations use video to make events better? Check out […]

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15 Apr 21

Pigeons to Drones: Aerial Photography Then and Now

Posted in Events · Public Relations · Video by at 10:04 No Comments on Pigeons to Drones: Aerial Photography Then and Now

What do pigeons, rooftops, planes and rockets have in common? They instrumentally propelled aerial photography into the technological marvel it is today. And they all played a part in the inspiration to develop drones to capture images and footage once only imagined possible. From pigeons to drones, or wing to joystick, the history of aerial […]

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01 Dec 20

Make Shopping Small The Big Deal for 2020!

Posted in Advertising · Branding Strategies · Public Relations · Shop Small by at 10:12 No Comments on Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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17 Nov 20

Taking the Lead – Virtually!

Posted in Audio · Communications · Media · Milestones · Podcast · Public Relations · Social Media by at 04:11 No Comments on Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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20 May 20

Employee Engagement More Essential Than Ever

Posted in Awareness · Communications · New Hires · Public Relations by at 09:05 No Comments on Employee Engagement More Essential Than Ever

High levels of employee engagement promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value, according to SHRM (the Society for Human Resource Management).  The term employee engagement relates to the emotional commitment the employee has to the organization and its goals, and their motivation to put in discretionary effort into […]

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08 May 20

Business After COVID: Reopening and Recovery after the Pandemic

Posted in Branding Strategies · Communications · Crisis Communication · Public Relations by at 06:05 No Comments on Business After COVID: Reopening and Recovery after the Pandemic

States and local cities are beginning to lift stay-at-home orders, and businesses are feeling the need to get back to normal – the new normal. Reopening in what appears to be the aftermath of this global pandemic won’t be as simple as opening the doors and turning on the lights. The excitement of getting back to normal […]

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08 Apr 20

Small Businesses Need PR

Posted in Branding Strategies · Press · Public Relations · Uncategorized by at 09:04 No Comments on Small Businesses Need PR

For many small businesses, PR is not typically top of mind, but it should be. Public relations agencies have an arsenal of tools unique to them that, when used effectively, produces serious brand recognition and audience reach that everyday advertising just can’t match. PR can cover everything from interviews with members of the media to branding, promotions, leadership […]

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04 Mar 20

The PR Landscape for 2020

Posted in Media · Personal Story · Press · Public Relations by at 09:03 No Comments on The PR Landscape for 2020

In the last decade, PR was among the most dramatically evolving industries. Communication platforms are changing the way corporations, nonprofits, and small businesses dialog with their audiences. Branding is more visual and interactive and runs deep into the heart and culture of most organizational models. While some public relations trends will continue as the previous year, there […]

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