Chemistry PR & Multimedia, a St. Louis PR Agency Grows TikTok Following because they believe in practicing what we preach! We were founded on the premise that effective PR uses a mixture of marketing and communication channels – including all that social media has to offer. In that spirit, Chemistry PR has joined on TikTok! And we’ve challenged ourselves to learn, practice, and test out one of social media’s newest channels by producing 50 TikTok videos in 50 days. Follow along by visiting our channel, @Chemistry_PR.

For 50 days, the team at Chemistry PR and Multimedia will share with their followers some insights, lessons learned, and helpful tricks of the PR trade. From showing off new equipment to sharing tips for building your brand, Chemistry PR’s 50 videos will provide an insider’s view of the industry.

In one of the first videos of this challenge, our owner, Chris Kuban, shares the R-PIE method of brand management – Research, Plan, Implement, and Evaluate. And that is precisely the goal of this experiment!

The team at Chemistry PR asked themselves, “Can TikTok, with its reputation as the social media channel where teenagers go to show off their dance moves, really be an effective medium for promoting a business and communicating with our audience of professionals?”

But we also know that more and more brands are finding success by engaging on TikTok. Whether it’s fashion brands, sports franchises, or even National Public Radio, it’s clear that TikTok is growing up and isn’t just for kids anymore! And as Facebook and Instagram lean more and more into videos and reels, it’s also clear that other, older social media channels are finding themselves needing to adapt and compete with TikTok before they get left behind.

So, first, we did our research to find out what works and what to avoid in videos meant for TikTok. Then, we plannedideas for content and developed topics that we believe will be of interest to our audience and potential clients. Right now, we’re in the middle of implementing our 50-day plan, and when it’s completed, we’ll look at the numbers and evaluate how we did.

If you’re curious about TikTok but aren’t sure how to get started, begin by clicking here!  Check out the videos we’ve already created. Like and share them! And don’t forget to hit the “Follow” button, so you don’t miss another day of our challenge.

Be sure to visit this blog page, too, where we’ll share what we’ve learned, including why you and your company should (or maybe should not) be on TikTok, too. So, click that follow button. Then sit back, relax, and watch we’re up to next time in Chemistry PR’s 50 Videos in 50 Days TikTok Challenge!

Chris Kuban started Chemistry PR and Multimedia with a vision to effectively formulate corporate and non-profit brands across the country. He is an expert in Media Relations, Event Management and video production. Working with a team of local and national suppliers, vendors, employees, and consultants has allowed him to coordinate more than 246 national events that help deliver the ROI his clients seek. Follow him on Twitter or connect with him on LinkedIn. Chris is proud that his firm is ranked one of the Best St. Louis Public Relations Firms in the region.