August 2018

27 Aug 18

Crisis Communication Plan. Don’t Do Business Without It!

Posted in Public Relations by at 12:08 No Comments on Crisis Communication Plan. Don’t Do Business Without It!

Every organization is subject to crisis situations, regardless of size or industry. Bigger companies are often bigger targets, but when a crisis happens it will impact the organization regardless of size. When crisis strikes, the organization must know how to communicate with stakeholders, internal personnel, and the public. It’s important to know what information to […]

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21 Aug 18

Reasons to Consider Local Media for Branding

Posted in Advertising · Branding Strategies · Media · Pitching Media · Strategies by at 12:08 No Comments on Reasons to Consider Local Media for Branding

Businesses of all sizes and shapes can benefit from local media for boosting branding efforts and creating a lasting impact in the towns where business owners and managers live and work. New businesses gain local brand recognition they need while existing businesses benefit from local media attention as they strive to stay top of mind […]

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14 Aug 18

Dancing through Diversity: The complicated journey toward inclusion

Posted in Public Relations · Quote · Strategies · Uncategorized by at 12:08 No Comments on Dancing through Diversity: The complicated journey toward inclusion

Diversity is an important part of the new workforce and society as a whole. The upsurge in the need for corporate social responsibility is undeniable. Consumers, as well as employees, are becoming more choosy about who they do business with, preferring an ethical company to one of greed. People in both categories are also thinking […]

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07 Aug 18

Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Posted in Branding Strategies · Non-Profit · Strategies · Uncategorized by at 12:08 No Comments on Communicating Vision for Nonprofits: 3 Tips for Doing It Well

Whether launching a new non-profit organization or running headlong in the direction of rebranding your current one, vision is at the very heart of what you do. How that vision is communicated will often dictate the success of the organization. For this blog post, you may see me using the terms vision and message interchangeably.  […]

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01 Aug 18

You Need PR If You Say YES to These 3 Questions

Posted in Branding Strategies · Public Relations · Strategies · Uncategorized by at 09:08 No Comments on You Need PR If You Say YES to These 3 Questions

Small business owners have choices when it comes to marketing and advertising. Public relations agencies offer some creative ways to help small business owners create buzz about their products and services. For many businesses PR is not typically on the marketing plan radar. A PR agency, however, has tools unique to them that, when used effectively, produces […]

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