Media Training

27 Apr 23

Your Rights with the Media

Posted in Interviews · Media · Media Tips · Media Tips · Media Training by at 02:04 No Comments on Your Rights with the Media

Do you know your rights with the media? When you are looking for press coverage or when you are the spokesperson contacted for an interview, it can feel like a reporter is the one calling all the shots.  You have little say in how things play out. Your power and creditability could be at stake […]

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06 Feb 23

Media Tips For the Business Leaders

Posted in Education · Interviews · Media · Media Tips · Media Tips · Media Training · Message Mapping · Pitching Media by at 07:02 No Comments on Media Tips For the Business Leaders

The following best-practices media tips can help you regardless of the type or setting of an interview you might do. By following these tips,  you’ll create a win-win scenario for both sides: You get coverage that creates more business for you and the reporter or interviewer gets a great story. One of the most important […]

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30 Nov 22

Spokespeople Need Ongoing Media Training

Posted in Communications · Crisis Communication · Media · Media Training · Pitching Media · Public Relations by at 08:11 No Comments on Spokespeople Need Ongoing Media Training

When choosing a spokesperson for your organization, media training is invaluable, regardless of your role, the issue being addressed, or the setting of potential interviews that may take place. Even more critical for leadership, whose job plays out behind the scenes is the responsibility to prepare the spokesperson for interviews. If a CEO conducts all […]

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16 Nov 22

Message Mapping Strategy Session

Posted in Awareness · Branding Strategies · Media · Media Training · Message Mapping · Public Relations by at 01:11 No Comments on Message Mapping Strategy Session

Whether you represent a corporation, non-profit, political candidate, product, person, or place, developing a message map through a “Message Mapping Strategy Session” is the most important part of your work to stay on message when talking with the media.  To give context on developing message maps, I was in graduate school studying public relations at […]

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20 Oct 22

The Importance of Interview Settings

Posted in Communications · Interviews · Media Tips · Media Training · Strategies by at 10:10 No Comments on The Importance of Interview Settings

It’s equally important to understand the optics of interview settings when conducting an interview or media appearance. This blog is in follow-up to a previous blog on Types of Media Interviews.  It helps to know ahead of time the type of interview be conducted and setting. For example, a talk show will most likely involve […]

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