Blog


Be the Reporter! How to Secure Your Message…

I am not a reporter. I am a Public Relations professional! However, the below tricks of the trade I’m going to unveil will allow you to more effectively control your organizations’ message when being interviewed by a television station. After conducting hundreds of interviews as both the subject of the interview, as well as the […]

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5 New Year’s Resolutions That Create a Happier You…

What’s a new year without a resolution? It’s exciting to set goals and plan for improvement in your home and work life with a fresh perspective. You commit to advancing your career, improving your health, (boy, are the gyms packed in January) and maybe stopping a bad habit or starting a new one. Some of […]

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Communication Lessons Learned…

Almost 200 years ago, the world made great strides in creating mass communication. Contrary to popular belief Samuel Morse did not invent the telegraph but his persistence in perfecting the invention in the 1830’s and re-creating its’ capabilities allowed him to re-design and commercialize the invention known as Morse Code. Samuel Finley Breese Morse was […]

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New Year’s Resolution: Network To Build Relationships!

In 2015, we suggest looking at networking as a way to strengthen existing relationships, as well as build new ones.  Below are some tips to making your 2015 New Year’s Resolution strong throughout the entire year. However, like most resolutions, it does take a commitment! We engage in the art of networking to develop personal […]

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Happy Holidays From Chemistry Multimedia!!!

As we close out 2014, we’d like to thank all of our clients, friends and supporters of Chemistry Multimedia and our newly launched 314Photos.com. It’s been an exciting year for us! We’ve continued our relationships with clients, added more projects, increased our support staff and launched a successful campaign in Promote St. Louis, a project […]

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Rocket Century Hosts Promote St. Louis Party!

December 4th 2014 – What an exciting day for everyone involved in the launch of Promote St. Louis, Chris Kuban’s personal tribute and campaign to honor his father, Larry W. Kuban and many talented photographers in the St. Louis area whose photos depict the rich history and culture to promote St. Louis is a positive and […]

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Chemistry Multimedia Launches New Ventures…

On Thursday, December 4th, St. Louis Public Relations firm, Chemistry Multimedia, owned by St. Louis native Chris Kuban has established the Promote St. Louis campaign centered around a community-based collaborative and creative network of dozens of local and national photographers whose work captures and promotes the broad landscape of lifestyles, eclectic neighborhoods, natural surroundings, and historic buildings throughout St. Louis under […]

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40 Job Titles I’ve Mastered as a PR Professional!

I often get asked to give advice to young, aspiring, public relations practitioners about what to expect in the world of Public Relations. As was my training, the knowledge gained through books, professors and seminars in no way prepared me for what my job as a public relations professional has really become. Therefore, this list […]

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Staying on Message = Get to Home Base!

Simply put, publicity molds public opinion more effectively than a paid advertisement. Your message, as it appears in the context of the “news,” or being interviewed as an expert carries additional weight in the court of public opinion.   Therefore, keeping on message is the most important part of your job. With social media opportunities of […]

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Crisis Is Inevitable…Use Crisis Communications Strategies!

Does your business have a crisis communications plan? A crisis situation can’t be expected, but can occur at anytime and anyplace — as much as organizations try to avoid them. No matter what size your business, everyone needs to be prepared to handle potentially negative situations and to effectively communicate with employees, customers, the general […]

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