Blog


40 Job Titles I’ve Mastered as a PR Professional!

I often get asked to give advice to young, aspiring, public relations practitioners about what to expect in the world of Public Relations. As was my training, the knowledge gained through books, professors and seminars in no way prepared me for what my job as a public relations professional has really become. Therefore, this list […]

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Staying on Message = Get to Home Base!

Simply put, publicity molds public opinion more effectively than a paid advertisement. Your message, as it appears in the context of the “news,” or being interviewed as an expert carries additional weight in the court of public opinion.   Therefore, keeping on message is the most important part of your job. With social media opportunities of […]

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Crisis Is Inevitable…Use Crisis Communications Strategies!

Does your business have a crisis communications plan? A crisis situation can’t be expected, but can occur at anytime and anyplace — as much as organizations try to avoid them. No matter what size your business, everyone needs to be prepared to handle potentially negative situations and to effectively communicate with employees, customers, the general […]

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Hiring Vendors: Don’t be Fooled by the Word “Professional Photographer/Videographer”

Like any trade, photography and videography are skills learned over time through lots of practice, patience and unplanned screw-ups. Don’t be fooled! Only through extensive client experience and acquisition of expensive equipment comes the ability for someone to call himself or herself a professional photographer/videographer. In order to call yourself a “Professional,” I personally believe […]

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Documenting My 100-Year-Old Grandmother…

100 Years of History Life is worth celebrating! When my grandmother turned 100 years old last week, we had several parties to express how happy we were that the matriarch of the Schuermann family reached the century milestone.   And, just 2 days prior to her actual birthday, my sister had a little baby boy. Witnessing […]

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Five Reasons I’m Committed to Apple…

I remember vividly shopping at Radio Shack with my parents in 1982 for our first computer. For Christmas that year, we got a Tandy 1000sx computer where DOS ruled the floppy disks and limited capacity was exactly that, limited. A joystick Atari 2600 was the game console of choice. And, as IBM prospered through the […]

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Why I traveled to Afghanistan on September 11th…

One year ago today, I started my journey to Kandahar, Afghanistan. I couldn’t stop thinking about the reason why I was headed there… What happened on September 11th remains ingrained in our memories forever. Almost the entire civilized world knows exactly where they were when they heard about the attack on the Twin Towers in […]

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Forrest Gump (At iMAX Theaters) Inspires Support for REAL Lt. Dans!

In full disclosure, I am a little bias. I have worked with actor and humanitarian, Gary Sinise, since late 2010. The actor, Gary, played Lt. Dan in Forrest Gump which is being re-released this week by Paramount Pictures in IMAX Theaters across the country. It has been an honor and a privilege to work with […]

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Commit to a Code of Ethics!

How Chris Kuban developed our Ethics… The values of a PR firm are usually based on the values and principles of its owner.  The highest standards of ethics in the Public Relations field are those outlined in the Public Relations Society of America’s (PRSA) Code of Ethics. When a firm embraces the values of both […]

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Why Blog?

Chemistry Multimedia’s Blogging Strategies… Over this Labor Day weekend, I decided to relax, read and focus on learning and writing. After reading Born to Blog, Social Marketing Tips, Buy-ology and then diving into a few other books this weekend, I’m convinced I need to blog! I will not pull any punches!  I will not make […]

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