Blog

04 May 21

Backgrounds for Video Calls: What do They Say About You?

Posted in Uncategorized by at 05:05 No Comments on Backgrounds for Video Calls: What do They Say About You?

After a year of COVID, it’s understandable that the majority of us want to leave the never-ending video calls and go back to in-person meetings. But, just like in-person meetings, you have to find a way to stand out form all the other Zoom calls you’re on.  One ways to truly stand out in video […]

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22 Apr 21

Using Video to Make Events Better

Posted in Branding Strategies · Events · Grand Opening · Public Relations · Video by at 10:04 No Comments on Using Video to Make Events Better

Video has become a key part of events both live and virtual. Video is an excellent tool for marketing an event before it happens, capturing the event as it happens and keeping the buzz going long after the event is over. How can businesses and nonprofit organizations use video to make events better? Check out […]

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15 Apr 21

Pigeons to Drones: Aerial Photography Then and Now

Posted in Events · Public Relations · Video by at 10:04 No Comments on Pigeons to Drones: Aerial Photography Then and Now

What do pigeons, rooftops, planes and rockets have in common? They instrumentally propelled aerial photography into the technological marvel it is today. And they all played a part in the inspiration to develop drones to capture images and footage once only imagined possible. From pigeons to drones, or wing to joystick, the history of aerial […]

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09 Feb 21

Logan University Testimonial for Chemistry PR and Multimedia

Posted in Uncategorized by at 12:02 No Comments on Logan University Testimonial for Chemistry PR and Multimedia

While not a Super Bowl Commercial, our video team at Chemistry is celebrating a winning season due to our relationship with Logan University.  Over the last year, our video production team has worked closely with Emily Ratliff, Director of Events at Logan University in producing their virtual events. Because of the relationship, she offered to […]

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01 Dec 20

Make Shopping Small The Big Deal for 2020!

Posted in Advertising · Branding Strategies · Public Relations · Shop Small by at 10:12 No Comments on Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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17 Nov 20

Taking the Lead – Virtually!

Posted in Audio · Communications · Media · Milestones · Podcast · Public Relations · Social Media by at 04:11 No Comments on Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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09 Jul 20

Networking From a ‘Social Distance’

Posted in Branding Strategies · Communications · Events · Strategies · Video by at 10:07 No Comments on Networking From a ‘Social Distance’

While some areas of the country are reopening and beginning to recover, others are shutting down. Because every locale is different, we can anticipate this trend to continue for quite some time. With no industry conferences to attend in-person, many businesses still on pause, and social distancing guidelines remaining in effect, how do you maintain your […]

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25 Jun 20

The How and Why of Repurposing Content

Posted in Advertising · Branding Strategies · Content · Media · Social Media by at 10:06 No Comments on The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

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16 Jun 20

Fundraising Goes Virtual: 8 Tips for Doing it Well

Posted in Branding Strategies · Events · Non-Profit by at 09:06 No Comments on Fundraising Goes Virtual: 8 Tips for Doing it Well

In the wake of the corona virus pandemic, nearly all business and nonprofit related events—trade shows, conferences, educational forums, workshops, exhibitions, fundraisers—have been canceled, postponed, or turned into online virtual events.  For the non-profit organization, fundraising events are the lifeblood of sustainability and are essential to advance your mission. Gathering with a large group of […]

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