Blog


For Love of a Product: From Brand Evangelist to Brand Influencer

When was the last time you became so connected to a new product or brand that turned you from a brand evangelist into an influencer? Can you think of one? Were you aware at the time that time that you became an influencer? Normally, I do not start my blogs with thought provoking questions. I’m […]

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Social Media Free Speech or Defamation?

While anxiously waiting in a Jury Pool of 24 last month at the US District Courthouse in downtown St. Louis, I learned that I was going to take part in a social media free speech or defamation case between Steak ’n Shake vs. Melissa White, a former server and cook. The crux of the civil […]

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Chemistry PR & Multimedia Named to Top St. Louis PR Firm List by Small Business Monthly

ST. LOUIS, MO – July 7, 2021 – Chemistry PR and Multimedia, a St. Louis public relations, marketing and video production company, has once again been named a Top St. Louis PR Firm List by Small Business Monthly. Each year the news magazine for business owners asks clients, business leaders, CEO’s and local decision makers […]

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Backgrounds for Video Calls: What do They Say About You?

After a year of COVID, it’s understandable that the majority of us want to leave the never-ending video calls and go back to in-person meetings. But, just like in-person meetings, you have to find a way to stand out form all the other Zoom calls you’re on.  One ways to truly stand out in video […]

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Using Video to Make Events Better

Video has become a key part of events both live and virtual. Video is an excellent tool for marketing an event before it happens, capturing the event as it happens and keeping the buzz going long after the event is over. How can businesses and nonprofit organizations use video to make events better? Check out […]

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Pigeons to Drones: Aerial Photography Then and Now

What do pigeons, rooftops, planes and rockets have in common? They instrumentally propelled aerial photography into the technological marvel it is today. And they all played a part in the inspiration to develop drones to capture images and footage once only imagined possible. From pigeons to drones, or wing to joystick, the history of aerial […]

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Logan University Testimonial for Chemistry PR and Multimedia

While not a Super Bowl Commercial, our video team at Chemistry is celebrating a winning season due to our relationship with Logan University.  Over the last year, our video production team has worked closely with Emily Ratliff, Director of Events at Logan University in producing their virtual events. Because of the relationship, she offered to […]

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Make Shopping Small The Big Deal for 2020!

Small Business Saturday started as a campaign launched by American Express in 2010 designed to help small businesses gain exposure and to inspire holiday shoppers to do business within their own communities. In 2011 when Washington State mayors, governors, senators and President Obama shared their support for Small Business Saturday – the first Saturday after […]

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Taking the Lead – Virtually!

On Thursday, November 12th, Chris Kuban, President and Founder of Chemistry PR and Multimedia and President of the St Louis Chapter of PRSA, hosted the 25th virtual event for PRSA St. Louis within the last 7 months. Since taking the lead on the idea of bringing chapter events and meetings into the ‘virtual’ environment in […]

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Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

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