Video has become a key part of events both live and virtual. Video is an excellent tool for marketing an event before it happens, capturing the event as it happens and keeping the buzz going long after the event is over. How can businesses and nonprofit organizations use video to make events better? Check out these top tips. 

Before: Promote and Market the Event.

The marketing phase. The best events are promoted and marketed well. Determine what the goal is for your video production and begin planning with that goal in mind. Common goals to consider include increasing social followers, encouraging early registration, boosting awareness of brand, demonstrating expertise and building trust, etc. Take care not to attempt making your marketing videos one size fits all. Choose a goal and stick to it. 

Create a catchy, keyword focused tagline and #hashtag for the event. This will help create buzz and make it easy for your target audience to find your videos and get excited about the event. More ways to make videos easy to find include careful keyword and keyphrase usage. Consider how YOU would search for such an event and formulate a good SEO strategy from there. 

Make sure the content of the video clearly and purposefully aligns with your brand. Attach brand watermarks and logo tags so they are visible without being disruptive. Make sure the people and places in your commercial project represent the brand and speak highly toward the brand both visually and verbally. 

Finally, and most important for getting the best of the best event videos, hire a video production team with the skills, expertise and equipment to get the job done well. Professional video production teams with event planning experience are your best option. They will know what it takes to pull off an experiential event that produces revenue, generates support and creates great memories. The professionals will produce videos that get results. 

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During – Capture the moments.

Short videos during an event capture moments that may only happen once. They also capture the essence of an event and can create additional buzz and shareable content for your business or organization and everyone else participating in the event. Share ‘during event’ videos on social media and allow content to be shared by exhibitors, attendees and followers for even more impact. Look for opportunities to create excitement for the next event.  Some cool ways to produce video during an event are; 

🎬 Live stream speakers and breakout sessions (or just fragments of them)

🎬 For multi-day events, create a collage of clips from day 1 to create anticipation for the next day

🎬 Stream or record super short interviews with participants or attendees

After – Package up the Assets

Make sure the package you get from your professional video production team includes some great after-event assets. These can be the best tools for keeping great memories fresh in the minds of your team, participants and attendees. Content is sharebale long after an event to highlight a brand, strengthen awareness of causes and keep momentum going. High quality recap videos make for great content to market your next event, which is another reason to hire the best video production team. 

It is evident from the tips listed here that our focus is on planning when it comes to producing video that makes events better. The execution, in most cases, is only as good as the plan. Having the right team, the right equipment and an awesome, well-laid plan will ensure a better experience for your next event and every event to follow.

Chris Kuban started Chemistry PR and Multimedia with a vision to effectively formulate corporate and non-profit brands across the country. In doing so, he has become an expert in Media Relations, Event Management, Social Media implementation and video production.  He engages, coordinates and oversees a diverse team of local and national suppliers, vendors, employees and consultants, allowing him to successfully coordinate over 120 national events focusing on overall logistics, media relations and his clients’ expected ROI. Follow him on Twitter or connect with him on LinkedIn.