Social Media


5 Video Marketing Ideas to WOW Your Audience…

Do you ever notice the ticker in the lower right corner of a YouTube video that records the number of views of each video? I’m astounded sometimes to see videos with over 12 million views! That’s untapped potential, smart marketing, and something else…for videos to be watched, shared, and watched again, they need that intangible […]

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Marci De Sart Joins the Chemistry Multimedia Team…

Marci De Sart brings a unique and well established skill set to Chemistry Multimedia. Having worked on numerous environmental projects and initiatives, she has significantly magnified their impact through successful marketing, public relations and social media campaigns. A strategist by nature, she is known for managing the big picture while not losing sight of the […]

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Little Patriots Embraced Announced as New Client…

Chemistry Multimedia is pleased that our firm is selected as the official Public Relations Firm of Record to represent the Little Patriots Embraced 501c3 children’s charity that focus on the children of military families! With a national outreach to military families, Little Patriots Embraced (LPE) is a St. Louis, Missouri based non-profit organization that educates and […]

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Tips to Curb Negativity in the Workplace Using Emotional Intelligence

Toxic office environments filled with gossip and low morale create bad days at work. The stress of deadlines, expectations from the leadership team, and a breakdown in interpersonal communications leaves little room for productivity or effective project management. When stress levels rise, our breathing pattern becomes erratic, we lose concentration, and stress hormones are released. […]

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Be the Reporter! How to Secure Your Message…

I am not a reporter. I am a Public Relations professional! However, the below tricks of the trade I’m going to unveil will allow you to more effectively control your organizations’ message when being interviewed by a television station. After conducting hundreds of interviews as both the subject of the interview, as well as the […]

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Communication Lessons Learned…

Almost 200 years ago, the world made great strides in creating mass communication. Contrary to popular belief Samuel Morse did not invent the telegraph but his persistence in perfecting the invention in the 1830’s and re-creating its’ capabilities allowed him to re-design and commercialize the invention known as Morse Code. Samuel Finley Breese Morse was […]

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Crisis Is Inevitable…Use Crisis Communications Strategies!

Does your business have a crisis communications plan? A crisis situation can’t be expected, but can occur at anytime and anyplace — as much as organizations try to avoid them. No matter what size your business, everyone needs to be prepared to handle potentially negative situations and to effectively communicate with employees, customers, the general […]

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Hiring Vendors: Don’t be Fooled by the Word “Professional Photographer/Videographer”

Like any trade, photography and videography are skills learned over time through lots of practice, patience and unplanned screw-ups. Don’t be fooled! Only through extensive client experience and acquisition of expensive equipment comes the ability for someone to call himself or herself a professional photographer/videographer. In order to call yourself a “Professional,” I personally believe […]

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Documenting My 100-Year-Old Grandmother…

100 Years of History Life is worth celebrating! When my grandmother turned 100 years old last week, we had several parties to express how happy we were that the matriarch of the Schuermann family reached the century milestone.   And, just 2 days prior to her actual birthday, my sister had a little baby boy. Witnessing […]

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Five Reasons I’m Committed to Apple…

I remember vividly shopping at Radio Shack with my parents in 1982 for our first computer. For Christmas that year, we got a Tandy 1000sx computer where DOS ruled the floppy disks and limited capacity was exactly that, limited. A joystick Atari 2600 was the game console of choice. And, as IBM prospered through the […]

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