Strategies


Audio Requirements for Press Conferences

When planning to hold a press conference, Audio Requirements are probably among those items that fall short on your list of priorities. Understanding your audio requirements, and how they effect the overall image of your event, could have very positive or very negative ramifications on the dissemination of your home base message. At some point […]

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How to Write a Great Press Release!

There are a number of essential tools of the trade in Public Relations. Few are as essential as a great press release! The main purpose of a press release is to present a short, compelling story to a number of media outlets in order to elicit interest in the story – enough interest to feature […]

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The Run of Show: An Event Must Have!

Whether you are coordinating Press Conferences, main stage presentations, concerts, graduations or weddings an effective way to ensure you pull off a successful event is to have a Run of Show.  Planning ahead is the most vital part of producing a successful event. The Run of Show document, also called a cue sheet, script, production […]

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3 Solid Approaches to Successfully Build a Tribe

Building a tribe is one of the hottest buzz phrases in communications circles. Many of us learned in grade school that Native American tribes were formed as a way for a community or group of indigenous people within the borders of the United States to be recognized under the United States government.  Bu, these days, […]

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Fenton Chamber Golf Tournament Marketing Video…

The Fenton Chamber of Commerce 27th Annual Golf Tournament at Tapawingo National Golf Club was a fun-filled day of community empowerment, great networking and celebrating the community of Fenton, Missouri.   With over 46 teams, this yearly event seems to keep growing!  We hope you’ll consider joining the chamber for next year’s event which is scheduled for August 21, 2017.  The […]

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Avoid the 10 Critical Mistakes When Live Streaming

Live Streaming is one of the hottest new trends in Social Media right now. Facebook Live, Pinterest Video, YouTube…..every Social Media platform is figuring out cool and creative ways to make video streaming easy and accessible to users. Social Media gurus are talking about it, using it, and promoting it for business. Electronically connected trends […]

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Getting Your Message Heard Through Video

We are always looking for better ways to convey our messages. Personally, we want to express our thoughts, ideas and sentiments. For business, effectively communicating the value of products and services through video production can bridge the gap between mediocrity and true success.  Technology has changed the way people interact with the world around them. […]

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The Modern Publicist…

Thoughts to consider when hiring a Publicist… Not too many years ago a publicist was someone responsible for getting their client’s featured on television, in the newspaper or on the radio.   Today, we know the role of the modern public relations representative has drastically changed. If you are tasked with the publicity of a product, […]

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PR Firm Launches “Press Conference in a Box”

You’ve heard the saying, “The Devil’s in the Details,” right?  That’s especially true when you want to hold a press conference or media announcement. When your character, reputation and image are on the line, every detail counts. You should always take this into consideration!   Chemistry Multimedia, LLC, a local St. Louis Public Relations Firm has held […]

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Low Cost Social Media Marketing Strategies

Most business owners today realize that marketing a business online, particularly through Social Media is a necessity and not an option.  Here are a few key reasons: First, eight out of every ten buyers of products or services will start with online research.  Of the eight, six will look for a social media presence.  The content […]

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