Strategies

23 Mar 18

Branding for Small Business Like the Fortune 500s Do

Posted in Branding Strategies · Campaign · Strategies by at 05:03 No Comments on Branding for Small Business Like the Fortune 500s Do

It is no secret that marketing and branding mall business well can take success to heights limited only by the imagination.  Have you ever wondered how the big guys do it – the Fortune 500s?  Clearly, they are doing something (or a lot of somethings) right. The fact is, they have well-paid people on the […]

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26 Sep 17

Advice for PR Students! Certification vs. College Degree?

Posted in Branding Strategies · Personal Story · Strategies by at 12:09 No Comments on Advice for PR Students! Certification vs. College Degree?

Learning, implementing and evaluating the fundamental principles of Public Relations takes years of trial and error, as well as a constant eagerness to always strive to become more proficient in our industry.  Recently, after a speech to PR Students at Missouri Baptist University and a personal request for advice from a friend wanting to get […]

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24 Aug 17

Fabick Cat Celebrates Centennial Anniversary

Posted in Awards · Branding Strategies · Events · Media · Non-Profit · Pitching Media · Strategies · Video by at 10:08 No Comments on Fabick Cat Celebrates Centennial Anniversary

The team at Chemistry PR and Multimedia was not only honored to represent Fenton, Missouri based Fabick Cat when the Vice President came to their facilities in February, but also in representing Fabick Cat as they celebrated their Centennial Anniversary.  Fabick Cat is the exclusive dealer of Caterpillar equipment, power systems, parts & service, and rental equipment […]

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02 Jun 17

Lessons from the Perfect Pitch Panel

Posted in Events · Focus Groups · Media · Personal Story · Pitching Media · Social Media · Strategies · Testimonials by at 10:06 No Comments on Lessons from the Perfect Pitch Panel

On May 17, PRSA St. Louis hosted a panel of media practitioners and experts on “The Perfect Pitch” – how to pitch a story to the news media. Emceed by Chris Kuban, founder of and managing consultant at Chemistry PR & Multimedia, the panel included Jennifer Feldman, content producer at CNN’s New York City bureau; […]

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13 Feb 17

Why Corporate Image Advertising Works!

Posted in Advertising · Branding Strategies · Strategies by at 08:02 No Comments on Why Corporate Image Advertising Works!

It is impossible to not be bombarded by advertising daily because advertising comes in many different shapes and forms. For businesses, advertising can be the single most effective tool in growth and success. Corporate image advertising takes advertising to another level. In this blog, I’ll discuss the concept of corporate image and why corporate image […]

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06 Feb 17

Keys to Promoting Organizational Culture

Posted in Branding Strategies · Strategies by at 01:02 No Comments on Keys to Promoting Organizational Culture

Organizations small and large, for-profit and non-profit all have something in common – Organizational Culture. Organizational culture is how an organization does what it does thus creating the resulting behavior of those within the organization. It is simply a system of values and beliefs that are shared by people that, in turn, influences the way […]

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28 Dec 16

Pitching Small Business for Great PR…

Posted in Pitching Media · Strategies by at 10:12 No Comments on Pitching Small Business for Great PR…

Are you a small business owner wondering how to get media coverage?  I’d like to ask one simple question, “When was the last time you actually took the time to pitch the media? Today, business success depends on getting your brand noticed.  We are not talking about just social media… but television, business news outlets, […]

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15 Dec 16

Use Focus Groups for Branding Strategies!

Posted in Branding Strategies · Focus Groups · Media · Strategies by at 10:12 No Comments on Use Focus Groups for Branding Strategies!

To reduce risk and keep your organization, brand and image relevant in the eye of the public, you must actively use focus groups as a communication tool to assist in improving your branding strategies and decision-making process. All this leads to the reasons focus groups are not just important to branding efforts, they are necessary. As […]

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16 Nov 16

Chemistry Multimedia Moves Into The T-REX Building

Posted in Events · Media · Non-Profit · Social Media · Strategies by at 08:11 No Comments on Chemistry Multimedia Moves Into The T-REX Building

Chemistry Multimedia, a St. Louis based Public Relations, Marketing and Event Management firm has moved their remote offices into the T-Rex building which is located in the heart of Downtown St Louis. The co-working space at the T-Rex, Lammert Building in the 900 block of Washington Ave. offers the perfect environment for creativity and innovation […]

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14 Nov 16

8 Tips for Developing Relationships with Journalists

Posted in Media · Personal Story · Social Media · Strategies by at 12:11 No Comments on 8 Tips for Developing Relationships with Journalists

In public relations, it might be obvious why it is important to form good relationships with journalists. It’s simple, the relationship is valuable on many levels. The art of building the relationship, however, does require a tremendous amount of effort, time, and patience, as well as  persistence in many cases. The key to the building […]

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