Strategies

15 Mar 16

Averting Crisis: 5 Ways Melissa Click Could Have Saved Her Job…

Posted in Media · Social Media · Strategies by at 09:03 No Comments on Averting Crisis: 5 Ways Melissa Click Could Have Saved Her Job…

We support the controversial firing of Melissa Click for many reasons. And, ironically, on the same day this post was scheduled to go live (today, March 15, 2016), the University of Missouri’s Board of Curators rejected an appeal filed by Click, thereby upholding her termination. As the owner and managing consultant for Chemistry Multimedia, a communication consulting firm with an emphasis […]

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16 Feb 16

UBER’s Publicity Antics: A Great Case Study for Earned Public Relations

Posted in Media · Social Media · Strategies · Video by at 01:02 No Comments on UBER’s Publicity Antics: A Great Case Study for Earned Public Relations

What started in 2009 as an App used to order Black Car services in a small handful of metropolitan cities has become a logistical golden child around the globe. Today the Uber App represents a flexible income opportunity for drivers, a fun, new, loaded with extras, option for riders, and a tool that claims to […]

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30 Jul 15

Press Conference & Vigil for Change…

Posted in Events · Media · Social Media · Strategies by at 10:07 No Comments on Press Conference & Vigil for Change…

In an attempt to shed light on hit and run accidents in St. Louis, and specifically two hit and run accidents that have occurred on South Broadway in St. Louis just south of Busch Stadium, Chemistry Multimedia organized a press conference and candlelight vigil on July 28th with the families of two of the victims – this […]

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27 Jul 15

5 Tips to Holding a Great Press Conference

Posted in Events · Media · Strategies by at 01:07 2 Comments on 5 Tips to Holding a Great Press Conference

When planning a Press Conference, public announcement or any media event, it is imperative to consider even the smallest of details to ensure proper coverage of your event. The optics of setting up your event is important! This is the way it will be viewed by the media and members of the general public. Therefore, […]

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20 Jul 15

Three Media Training Mistakes to Avoid…

Posted in Media · Strategies by at 10:07 No Comments on Three Media Training Mistakes to Avoid…

Media training is invaluable to any spokesperson, on any issue, in any setting. That is, as long as it’s done right. Done incorrectly, it can damage the ability of your representative to communicate effectively and could harm the organization. Here are three common mistakes: Mistake 1: Too many messages. This is confusing for the inexperienced […]

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14 Apr 15

Crisis Management – Don’t Duck and Run!

Posted in Media · Strategies by at 12:04 No Comments on Crisis Management – Don’t Duck and Run!

The proactive management of a crisis or controversial situation can make or break any brand. In this virtual age, it is more important than ever to have a solid plan in place to address scenarios that have the potential to not only mar your credibility and reputation, but completely dismantle your legacy. Companies and individuals […]

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07 Apr 15

Chris Kuban: 100 St. Louisans You Should Know!

Posted in Media · Social Media · Strategies · Uncategorized by at 10:04 No Comments on Chris Kuban: 100 St. Louisans You Should Know!

Article published April 1, 2015 Succeeding in business is a lot about who you know.  A group of judges selected the Top 100 St. Louisans to Know to Succeed in Business.  Small Business Monthly brings these outstanding individuals together April 8th for a luncheon to honor, mingle and share their stories and ideas with other […]

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25 Mar 15

Show Me the Money! Obtaining Grants…

Posted in Social Media · Strategies by at 09:03 No Comments on Show Me the Money! Obtaining Grants…

Understanding the Key Components to Obtaining Grants… The reasons why organizations seek grant funding are broad as the day is long. This also holds true for the entities dolling out the dough, their missions vary greatly. The non-profit sector seems to work around the clock trying to fill in the gaps for every cause imaginable. […]

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23 Mar 15

Time With the Boss – Chris Kuban

Posted in Events · Media · Quote · Social Media · Strategies · Video by at 11:03 No Comments on Time With the Boss – Chris Kuban

Originally Published in the St. Louis Small Business Monthly, March 1, 2015 Website: www.ChemistryMultimedia.com  Industry: Public Relations, Event Management and Video Production What is your mission? Chemistry Multimedia’s mission is to effectively formulate brands using multiple messages through multiple mediums. Specifically, we focus on assisting clients through media relations, event management, video production and effective communications strategies […]

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05 Mar 15

Secrets of a Public Relations Professional…

Posted in Events · Media · Social Media · Strategies by at 01:03 No Comments on Secrets of a Public Relations Professional…

How I got 60 Minutes to Change Their Segment Headline… In early May of 2012, after months of setting up and managing multiple interviewees, producers and on-site location shoots with videographers, I pushed back with the producers to get 60 Minutes to change their online headline promoting the story for a upcoming 60 Minutes segment. In fact, […]

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