February 2020


Top Trends in Social Communications

Predictions are bountiful this time of year. With so many viewpoints, social communicators can be left scratching their heads wondering which ones are ‘most likely to succeed’. The answer?  It depends.  Communication strategies are like fingerprints—no two are identical. As a result, the trends, tactics and target audiences that apply to one strategy may not be […]

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How PR Can Help Build Trust For The Media

Trust for the media is at an all-time low. Businesses and nonprofits are eager to get their messages heard and media outlets are among the best avenues to get that done. So how can the PR professional break through the wall of mistrust in the media and get the story out in a believable and […]

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