Content

11 Aug 20

Transforming Business Through Video Production

Posted in Branding Strategies · Communications · Content · Media · Public Relations · Social Media · Video by at 01:08 No Comments on Transforming Business Through Video Production

More and more organizations, including non-profits and small to medium-sized companies, are turning to video production to increase brand awareness, generate sales leads, and improve non-profit familiarity and fundraising. Why? Because video is an essential marketing tool — and one that typically has a high return on investment (ROI) ratio. We consume online videos every […]

Read More
25 Jun 20

The How and Why of Repurposing Content

Posted in Advertising · Branding Strategies · Content · Media · Social Media by at 10:06 No Comments on The How and Why of Repurposing Content

Matt Press, in his Splash Copywriters Blog post wrote, “Mankind is wired to love stories.” For businesses, a well-told story can change everything, including the bottom line. For nonprofits and foundations, the story is especially important because it evokes the kind of emotion that attracts supporters and raving fans and again, a bigger bottom line. […]

Read More
25 Mar 20

PR For All Ages

Posted in Branding Strategies · Communications · Content · Learning · Social Media · Strategies by at 08:03 No Comments on PR For All Ages

An individual’s age is a common predictor of attitudes and behaviors, according to the Pew Research Center. This is the reason communicators typically use age cohorts (such as Baby Boomers, Generation X, Millennials/Generation Y, Generation Z) as the primary target audience differentiator. To communicate effectively, one must recognize and understand the challenges, motivations and communication […]

Read More
19 Feb 20

Top Trends in Social Communications

Posted in Branding Strategies · Campaign · Communications · Content by at 08:02 No Comments on Top Trends in Social Communications

Predictions are bountiful this time of year. With so many viewpoints, social communicators can be left scratching their heads wondering which ones are ‘most likely to succeed’. The answer?  It depends.  Communication strategies are like fingerprints—no two are identical. As a result, the trends, tactics and target audiences that apply to one strategy may not be […]

Read More

Privacy Policy